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AWARD WINNING ETHERNET DEMARCATION UNIT FROM RAD NOW AVAILABLE

Announcement posted by NSC Group Pty Ltd 28 Mar 2011

ETX-203A receives Price Performance Value Leadership award from Frost & Sullivan
RAD Data Communications premier Australian partner, NSC Group, is pleased to announce the availability in Australia of the ETX-203A Carrier Ethernet network termination unit which was recently awarded the 2010 Global Frost & Sullivan Award for Price Performance Value Leadership.

The award endorses the ETX-203A as a feature-rich, comprehensive solution at an extremely competitive price. The Frost & Sullivan award is given annually to a company whose product is judged by the analyst organisation to best suit market and its clients' needs based upon price competitiveness, features, ease of use of the product and the service effectiveness of the company.

Frost & Sullivan declared the ETX-203A has "reset the average selling price of Carrier Ethernet demarcation devices without compromising on features" and is "one of the most feature-rich products on the market." Frost & Sullivan went on to say the ETX-203A comprehensively addresses service provider requirements in the areas of traffic management, service creation, SLA assurance, device management and lifecycle cost optimisation.

RAD introduced the ETX-203A in September 2010 as a "game changing" solution that lowers the CapEx barrier for service providers in the business services market. The network termination unit is based on RAD's in-house developed EtherAccess Carrier Ethernet ASIC, which enables RAD to offer the ETX-203A at a highly competitive price and on a licensing-based pay-as-you-grow basis.

"Receiving a prestigious award such as this is not only an honor, but a validation of RAD's approach to the Carrier Ethernet market," said Matt Sully, NSC Network Solutions. "NSC is bringing the ETX-203A to the Australian market specifically to deliver the benefits of RAD's EtherAccess technology at a price point that removes financial obstacles for service providers who want to offer Ethernet business services."

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About NSC

For more than 21 years, leading systems integrator, NSC Group has specialised in the design, implementation, management and support of highly sophisticated business technology solutions. NSC offers consulting, applications and solutions for converged voice and data networks and unified communications as well as state-of-the-art solutions for contact centres.  Further information is available at www.nsc.net.au 

About RAD

Founded in 1981, RAD Data Communications has achieved international recognition as a major manufacturer of high quality access and backhaul equipment for data communications and telecommunications applications. These solutions serve the data and voice access requirements of service providers, carriers, utilities, transportation, and enterprise networks. The company's installed base exceeds 11,000,000 units and includes more than 150 carriers and operators around the world. RAD Data Communications site: www.rad.com