The Australian Interactive Media Industry Association (AIMIA) Victoria to present the third V21 Conference in Melbourne - 12 April, 2011

What vastly unknown challenges lie ahead for our digital media businesses? How do we plan for the future in this rapidly evolving landscape? V21 brings the visionary people behind the leading digital media businesses and institutions to discuss and share their successes, their leadership ideas and their new breed of company.

Over one day, V21 will present case studies and ideas forums to help inspire and guide business transformation.

The ABC’s Commercial Director, Lynley Marshall, will be speaking at the V21 Conference and will talk about how Australia’s iconic media organisation has transformed its commercial business into a dynamic multichannel operation. In 2011 ABC Commercial is extending the ABC brand to all Australians through the delivery of innovative products and services to both traditional and digital markets. It is expanding its retail network of ABC Shops across the country and its Online shop was recently named as Australia’s best online retail site.

Highlights from the V21 Conference program include:

VIEW FROM THE TOP: Inspirational tales and practical advice from influential change leaders. Speakers: Nigel Dalton, Director of Digital, Lonely Planet; Geof Heydon, VP, Strategy, Market Development and Digital Economies, Alcatel Lucent; Lynley Marshall, Director of ABC Commercial and Robbee Minicola, CEO, Hybrid TV

BUSINESS AS USUAL: Business Briefing Luncheon, brought to you by AIIA.
Speakers: Greg Ellis, CEO, realestate.com.au; Matthew Hodgson, Principal Consultant, SMS Management & Technology; Adrian Kinderis, CEO, AusRegistry International and David Pisker, Marketing Director, Betfair

NATIVE INTELLIGENCE: Authenticity, value, disruption and bad spelling
Speakers: Zac Jacobs, General Manager TigerSpike and Rhys Hayes, Managing Director, IE Digital Agency

V21 Conference 2011: Digital DNA - Embedding Your Strategy
Tuesday 12 April 2011 - Melbourne www.v21.com.au

AIMIA Victoria
Website: www.aimia.com.au/vic
Twitter: www.twitter.com/AIMIAvic the conference hashtag is: V21
LinkedIn: http://events.linkedin.com/V21-Conference-2011-Digital-DNA/pub/589030