blur Group launches world’s first Creative Services Trading Platform
Announcement posted by blur Group 14 Apr 2011
Live view of Creative Services ExchangeTM activity disrupts traditional ad agency model
For immediate release
London, April 12th 2011
blur Group, www.blurgroup.com, today launches blur TradingTM, the world’s first real-time trading platform showing all the campaign activity being traded on the world’s largest Creative Services Exchange.
“blur Group launched the Creative Services Exchange to give brands a real alternative to the traditional agency approach - briefing and buying all their creative requirements from our Crowd of professionals, now about to hit the 10,000 mark,” commented Philip Letts, Founder and Chief Exchange Officer at blur Group. “blur Trading gives live insight on the exchange activity, cementing the innovation of this approach to sourcing creative campaigns.”
blur Group’s Creative Services Exchange enables the trading of creative services, just like sugar, oil, stocks and currency before it.
Disrupting the rules of Madison Avenue by making campaign sourcing wholly transactional, the exchange is infinitely scalable and provides optimal value, choice, efficiency, quality and creativity compared with using a traditional agency relationship. The first release of blur Trading gives live exchange data covering brief activity, size, media type and more, with detailed account information available for brands.
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Notes to editors:
blur Group has built the world’s largest Creative Services Exchange, receiving over 40 briefs a month from around the world and doubling brief volumes quarter-on-quarter. Just under 10,000 professional and experienced Creatives can pitch, with the best three selected by experienced brief managers and presented to briefing companies, meaning that brands like Gala Coral, Sega, CNN, Harvey Nichols and many more get optimal value, choice and speed of delivery. For more explanation on why the Creative Services Exchange is disrupting the Madison Avenue model read our blogs http://blurgroup.com/blog