PLDS to introduce Plextor in Australia

Sydney, Australia, April 15, 2011 – Philips & Lite-On Digital Solutions Corporation (PLDS), a worldwide leader in optical storage solutions, today announced its plan to launch Plextor high-performance digital media equipment to the Australian market.

Plextor, a leading developer and manufacturer of high-performance digital media equipment and optical solutions, is looking forward to releasing an exciting range of products such as optical disc drives including Blu-ray, solid state drives, as well as digital video converters, multimedia products and disc duplicators for professionals, consumers, and enterprises.

Matthew Tsai, PLDS regional manager for Australia, said, “PLDS is excited to introduce Plextor products including optical disc drives and solid state drives to the Australian market. Australian consumers will find Plextor optical disc drives a practical addition to their PC devices, particularly smaller notebooks, netbooks and tablets that do not have an optical drive. Furthermore, with the increase in Blu-ray content and demand, technology enthusiasts will now be able to add Blu-ray drive support to desktops and notebooks that lack it.”

“Solid state drives may not be replacing hard disk drives anytime soon however the use of flash is growing to be more essential due to performance and reliability. With the increase in PC mobility, storage for portable devices need to be speedy and stable to access applications and data without delay. Plextor solid state drives undergo rigorous testing and stringent quality checks before being released to the market and feature Unique Instant Restore Function which ensures high performance even after prolonged usage”, said Tsai.

Optical disc drives (ODD)
Practical and petite, Plextor ODDs deliver lightning fast writing speeds and with a unique drive design that regulates air flow, noise is reduced significantly and writing quality is enhanced. Plextor ODDs also incorporate a host of features such as PlexERASE, PlexUTILITIES and LightScribe technology. PlexERASE allows users to remove confidential content permanently from discs and PlexUTILITIES is an advanced application and diagnostic tool that provides extra support for the disc drive – ideal for industries such as financial and securities, aviation, technology research, government and publishing to name a few.

Plextor Blu-ray disc writers provide one of the fastest Blu-ray writing solutions available in the market today. A convenient solution for Blu-ray playback, it simultaneously offers increased storage capacity with Blu-ray writing capabilities. Bundled with CyberLink’s TrueTheater™ HD technology, easily boost DVD video and audio quality to achieve high definition results and smoother playback. Enjoy high definition movies on a PC-based home theatre – the software converts standard content into quality high definition images by up-scaling video resolution from 480p to 1080p.

Solid state drives (SSD)
Sleek and sexy, Plextor is taking SSD storage to new heights with fast, durable and stable functionality. One of the first to support the super speedy SATA 6Gb/s interface, Plextor SDDs are engineered for top performance, ideal for technology enthusiasts on the lookout for new gear and extreme gamers who crave high speed gaming power users, as well as system integrators and anyone with high demand for efficiency when multiple system resources are in use.

Plextor’s range of products including optical disc drives, solid state drives, as well as digital video converters, multimedia products and disc duplicators will be available in Australia in the coming weeks and months.

About PLDS
PLDS (Philips & Lite-On Digital Solutions) is a joint venture between Royal Philips Electronics and Lite-On IT Corporation and manages the sales, marketing and global channel for Plextor products. The combination of a strong R&D focus and access to enormous production capacity makes PLDS an industry leading company. PLDS is dedicated to excellence and devotes its efforts to further expand innovative, quality product offerings for the personal computing industry and strengthen its top global position in the optical disc drive industry. For more information, visit www.pldsnet.com.

About Plextor
Plextor LLC is a leading developer and manufacturer of high performance digital media equipment for professionals, consumers and enterprises. In 1990, Plextor established US operations in Silicon Valley with dedicated sales teams serving North and South America. Since then, the Plextor brand has been continually recognised for its high quality products and has received numerous awards for its optical drives. Plextor will continue to deliver generations of award-winning products, including CD-R/RW, DVDR/RW, and Blu-ray optical disk drives, digital video converters and multimedia products. The Plextor brand of optical disc drives and multimedia products are owned by Shinano Kenshi in Japan. For more information, visit www.plextor.com.