Announcement posted by Tribalise 20 Apr 2011
Centryc Solutions, headed by Dave Aicken, has been playing in the
mobile space for a number of years. Dave has also cut his teeth in the
agency world; he is well versed in the marketing world and mobile space.
Dave has coined a new industry term which we are positive will be
buzzing on everyone’s ears in just a few months: "Share Marketing".
Share Marketing encompasses a truly connected customer experience that
encourages and rewards customers for becoming advocates for a business.
Centryc
Solutions links real time social network sharing, mobile integration,
professional photographic services, offer management, distribution &
redemption. It also provides their customer base with access to a World
Class CRM. Imagine this: moving customer loyalty from points chasing
to experience sharing and brand advocacy. Now that is a paradigm shift.
How Does it all work?Centryc’s magic key is to turn every customer action into an interaction. The connected customer uses a "MeTag" that plugs into most RFID, NFC, edgeware, hardware, POS or some other system. MeTag provides the means to convert customer behaviour into revenue. All “MeTag” accounts are tethered to customer mobile phone numbers. Each account holder is given the choice between a physical token, like a loyalty card or a wristband, or an RFID sticker.
You Tube VideoCentryc provides a marketing eco-system that works in real time
to:
• Aggregate customer data from multiple inputs
•
Intelligently analyse customer behaviour
• Seamlessly manage customer
conversations across multiple channels
• MeTags can be used at one
or many locations and across multiple programs
“MeTag” one potential use.
One application of MeTag is
a new breed of coffee card that is deceptively simple. The card can
work in one caf, or thousands, to deliver personalised communications
from the caf to the customer by name, across multiple channels. MeTag
learns each customer’s name & favourite order and places it
instantly.
Should the customer not need a physical tag, Centryc
Solutions e can easily & cost effectively implement RFID & NFC
compatible MeTags ready to integrate with all forms of reader, including
NOKIA NFC enabled phones.
What does it cost?
Actually a lot less than you would
imagine. Its basically Software as a Service (Saas)
• You only pay
for what you use
• Not huge upfront set up costs
• The
system more than pays for itself through repeat business and referrals
Centryc
Solutions has managed to pull together several existing robust
technologies together and integrate them rather seamlessly and very cost
effectively. Share Marketing is the way of the future. It allows you
to integrate your customer management strategy with your user’s
behaviour and still remain cost effective. Visit the website Centryc Solutions