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10,000+ TO ATTEND THE BIGGEST-EVER EMC WORLD, WHERE CLOUD MEETS BIG DATA

Announcement posted by EMC 05 May 2011

11th Annual Conference to help IT professionals accelerate their journey to the Cloud and capitalise on Big Data opportunity

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News Summary:

         EMC to host 10,000+ attendees at the 11th annual EMC World Conference in Las Vegas, with a focus on helping organisations take advantage of the major trends transforming IT.

         The key theme, “Cloud Meets Big Data,” highlights how two of today’s most significant IT trends converge, providing significant new business value to IT professionals accelerating their journey to the cloud.

         Comprehensive event includes keynotes from industry leaders, more than 500 breakout sessions, more than 100 hands-on labs and exhibits from 100 of the leading IT vendors.

         EMC will also host the world’s first Data Scientist Summit at EMC World, bringing together data scientists to discuss the big opportunities Big Data represents.

         EMC World is also home to Momentum 2011, the industry’s largest gathering of enterprise content management experts, as well as the inaugural CIO Summit and Big Data Storage Summit.

Full Story:

Sydney, 05 May, 2011 -EMC Corporation (NYSE: EMC) will host its 11th annual EMC World conference for more than 10,000 customers, partners, technologists, press, bloggers and analysts from around the globe from May 9-12 at The Venetian in Las Vegas. This year’s theme, “Cloud Meets Big Data,” highlights how two of the most significant technology trends today provide IT professionals with the opportunity to not only transform IT, but also transform their business.   On Cloud computing, the focus is on accelerating the journey – leveraging service provider and hybrid technologies along the way.  On Big Data, the focus is managing petabyte scale data volumes, extracting value from this data through analytics and ensuring that the information is delivered, in a timely fashion, to those who need it.

Highlights:

         Keynote presentations from top EMC and industry executives, including Joe Tucci, EMC Chairman and CEO; Paul Maritz, CEO of VMware; and Pat Gelsinger, EMC’s President of Information Infrastructure Products, who will outline the EMC, VMware and industry views of the future enabled by cloud computing and Big Data.  For a full list of keynotes visit: http://www.emcworld.com/keynotes.htm

         More than 100 hands-on labs as well as 500 breakout sessions designed to help attendees realise more value out of their existing EMC infrastructure, accelerate their careers, be more successful in leveraging the advantages of the cloud and extract more business value from their Big Data.  For a full list of breakout sessions visit: https://www.emcworldonline.com/2011/scheduler/catalog/catalog.jsp

         The world’s first Data Scientist Summit, bringing together nearly 500 data scientists and leaders from industry and academia to exchange ideas and explore their potential to change business and society in unprecedented ways through strategic insight into data. For full details visit: http://www.datascientistsummit.com/

         Momentum, the largest gathering focused on enterprise content management and archiving where more than 600 attendees will learn how the cloud is transforming critical business processes at more than 100 educational sessions and demonstrations. For full details visit:  http://www.emcworld.com/momentum.htm

         An exclusive CIO Summit will bring together CIOs and senior executives from some of the largest corporations to hear from industry leaders, including Michael Capellas, Chairman and CEO of VCE, the Virtual Computing Environment Company.  Among the topics that will be covered are trust in the cloud and how Big Data will change the way customers create business value from information.

         The Big Data Storage Summit will present and explore new perspectives and challenge current theories on how to extract the most value from the world’s data. Summit attendees will also learn how the industry can equip current and future data scientists with the tools, education and resources they need to succeed.

         The EMC World exhibit floor will also host an interactive demonstration of the VEX Robotics Competition.  EMC-sponsored VEX teams of middle and high school students, with guidance from teachers and mentors, have built innovative robots and will compete against other teams at the EMC World 2011 competition.

Executive Quote:

“Last year we challenged IT professionals to begin their journey to the Cloud, this year we’ll explain how they can accelerate it.  But we’re not stopping at Cloud.  Once the IT infrastructure has been transformed into a fluid, dynamic and agile resource it’s ready to transform the business -- and that’s what Big Data is all about.  Big Data represents big opportunity for everyone.”

Jeremy Burton, EMC’s Chief Marketing Officer

About EMC

EMC Corporation (NYSE: EMC) is the world’s leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information about EMC’s products and services can be found at www.EMC.com.

Press contact at Blackie McDonald is:

Nuria Grifoll (emc@bmcd.com.au)

+61.2.8907.4900 (tel)

+61.2.8907.4999 (fax)

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Forward-Looking Statements

This release contains "forward-looking statements" as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) our ability to protect our proprietary technology; (iv) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (v) fluctuations in VMware, Inc.'s operating results and risks associated with trading of VMware stock; (vi) competitive factors, including but not limited to pricing pressures and new product introductions; (vii) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (viii) component and product quality and availability; (ix) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (x) insufficient, excess or obsolete inventory; (xi) war or acts of terrorism; (xii) the ability to attract and retain highly qualified employees; (xiii) fluctuating currency exchange rates; (xiv) litigation that we may be involved in; and (xv) other one-time events and other important factors disclosed previously and from time to time in EMC's filings with the U.S. Securities and Exchange Commission. EMC disclaims any obligation to update any such forward-looking statements after the date of this release.