Pollen Digital confirms partnership with Droga5’s Brett Mitchell

Sydney, May 2011: Today Pollen Digital (“Pollen”) announced that Brett Mitchell will assume a newly-created role at the agency as a Director effective from June this year.

Brett, who has been Director of Digital at Droga5 Sydney for the last three years, was instrumental in the creation of their most awarded campaigns, namely Virgin Mobile’s ‘Right Music Wrongs’ and V Australia’s ‘4320’ will assume his new role at Pollen in June.

In making today’s announcement, Richard Bordes commented, “Pollen has always offered a balance of technical and creative services, Brett’s appointment brings to the company the brand experience and integrated strategic approach that we require as we move into our next phase of growth”

“We have had a really great close working relationship for many years now, which has produced some truly ground breaking work. So it just really seemed to make sense from a skill and personality perspective to take this as far as we couldgo,” said Brett of the Pollen team.

Pollen’s founding partners Richard Bordes and Ross Gales have worked closely with Brett since 2008 when Pollen commenced functioning as Droga5’s preferred production team for digital services.They have collaborated on clients that included Carlton United Breweries (VB, Crown, Cascade, VB Raw), Telstra and V Australia. This year their work on the “Cascade Brew your Own” site culminated in them being jointly awarded the AIMIA Award for “Best Advertising or Marketing Campaign”, along with Tigerspike.

Droga5 reaffirmed that, for its clients, it will be very much business-as-usual, “In this new capacity, the Droga5 team is looking forward to continuing to work closely with the Pollen team- including Brett - to produce more high-calibre integrated digital projects that deliver exceptional results for our clients,” said Droga5’s Executive Planning Director/Partner, Sudeep Gohil

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About Pollen:Pollen was founded in 2007 by Ross Gales, Richard Bordes & Dan Miles.Pollen built a reputation for working with other creative businesses in the architecture, design, fashion & music industries, it was the balance of creativity and sound technical solutions that made them an attractive digital partner for Droga5.In addition to its work with Droga5, a significant part of Pollen’s business is working directly with clients, including eBay & HCF amongst others. Pollen also operates behind-the-scenes providing bespoke digital media services (campaign and promotional websites, digital brand strategy, social network activity and apps) to leading Australian advertising agencies for their clients.www.pollen.com.au

Note to Editors:If you would like a more comprehensive bio for Brett, a high res image or anything further, please contact Lesley White on 0451 301 201 or atlesley@locke.com.au. [The longer bio details Brett's roles and achievements from starting up indie record label Thunk Recordings, to overseeing online music projects in NYC, Spin Communications as EP and later freelancing across a range of clients before his move to Droga5.]

A high res image is available on request (thumbnail included for reference).