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3 in 4 Australians search for healthcare information online



Reed Business Information (RBI), announced today the launch of www.itsmyhealth.com.au, a new online destination for Australians looking for information about health and general wellbeing.

23 May 2011: Australia’s leading publisher of medical news and information for healthcare professionals, Reed Business Information (RBI), announced today the launch of www.itsmyhealth.com.au, a new online destination for Australians looking for information about health and general wellbeing.

RBI Publisher, David Kelly says “Itsmyhealth.com.au is designed to meet the growing demand for reliable online health information.”

“A recent study from The Nielsen Company found that as many as 3 in 4 Australians search online for health and medical information.”[1]

“It’s important that those searches reach a website with information that is easy to understand, accurate, reliable and written for Australians.”

The medical content on Itsmyhealth.com.au is written by Australian medical writers and doctors using evidence-based and reputable information, and reviewed by Australian General Practitioners and Specialists.

Visitors can search Itsmyhealth.com.au for conditions, symptoms, treatment options, medication and side effects plus access the latest tools, calculators and medical news.

Itsmyhealth.com.au also has magazine style articles on everything from preventative health, to diet, to alternative treatments.

About itsmyhealth

Itsmyhealth.com.au is an independent and trustworthy health website backed by one of the world's largest medical publishers, Reed-Elsevier - the publisher of The Lancet. Designed to help Australians take control of their health and enhance patient/healthcare professional communication, it combines up-to-date and easily digestible information on a range of health conditions with magazine style articles on everything from preventative health to diet to alternative treatments.

With its clear and simple navigation system Itsmyhealth.com.au allows visitors to search for conditions, symptoms, treatment options, medication and side effects plus access the latest tools, calculators and medical information that will help Australians to make informed decisions about their health and wellbeing.

The content is written by Australian medical writers and doctors using evidence-based and reputable information, and all the conditions are reviewed by Australian General Practitioners and Specialists.


[1] Source: The Nielsen 2010 Australian Online Consumer Report