Agencies take back inbound campaigns with SL Interactive

Melbourne based marketing & messaging solution provider SL Interactive has launched a revolutionary new system that allows agencies & organisations to set up & manage their own inbound campaigns at a fraction of the cost of managed solutions.

Designed for the rapid creation & tracking of campaigns, the Digital Campaign Manager is a deceptively simple web-based platform which is amazingly powerful, yet simple to use.

Agencies can rapidly create marketing campaigns such as competitions, surveys and polls and choose to accept entries via SMS, MMS, Email and web forms – including Facebook and even Twitter. The Digital Campaign Manager allows clients to set up all the campaign details in a web interface, then launch and manage entries in real time.

Lauri Lassila, the founder of SL Interactive said “There’s simply no need for long lead times or complex briefings to get mobile marketing campaigns off the ground. The Digital Campaign Manager caters for everything from the simplest SMS competition to complex mobile coupon offers with redemption tracking”.

Using the Digital Campaign Manager, agencies & organisations can:

Create premium or standard number SMS campaigns

Create & track competitions, surveys & polls

Set up SMS keywords and Twitter tags for tracking

Accept entries from SMS, MMS, Email, Twitter or from web forms including Facebook

Track campaigns in real time

Build customer, lead and prospect databases

Manage opt-in databases with groups & contacts

Unsubscribe management system guarantees compliance with anti-spam regulation

Set auto responders for SMS, MMS or Email replies

Respond with instant mobile coupons that can be scanned at Point-Of-Sale

Purchase additional bulk messaging credits at a competitive rate

Use SL Interactive’s SMS & MMS Messenger Pro to follow up with outbound responses

SL Interactive has managed hundreds of custom mobile marketing campaigns for clients since its inception 6 years ago, and the Digital Campaign Manager brings together all of that knowledge & experience in a simple, streamlined solution that anyone can use.

Charges & Plans

Bronze Plans start at $20 / month with 50 free auto-response messaging credits, and allow campaigns using a single keyword (eg. SMS holiday to 0400 733 733) on a shared standard line. A dedicated line is available on Gold plans, which offer unlimited campaigns and 2000 messaging credits.

Premium rate plans are available on a shared number (191918) and single keyword campaigns can be set up & launched for no up-front cost, with 50 free messaging credits to use for auto-responders.

Additional bulk messaging credits are available on all plans at some of Australia’s most competitive rates.

Sign up is fast & free, and messaging credits are provided on sign up.

About SL Interactive

SL Interactive is a specialist provider of interactive advertising and marketing services through SMS, MMS, Internet & Social Media.Co-founded in 2005 by Lauri Lassila and Andrew Sirianni in Melbourne Australia, the company has grown rapidly with its focus on Messaging Made Easy.

The company provides simple B2B communication solutions for media companies, broadcasters, advertising agencies and organisations, and receives & delivers millions of Australian SMS messages annually. Peak volumes in 2010 were over 250K messages in a single day.

SL Interactive is a member of the Communications Alliance since 2008 and passed a standard audit by the Australian Communications and Media Authority (ACMA) in June 2010. The company has enjoyed double-digit growth since its inception 6 years ago;

Founder Lauri Lassila’s background is in mobile services and design from Scandinavia and his business partner Andrew Sirianni brought in experience from financial services and software development.

About SL Interactive’s Digital Campaign Manager

SL Interactive’s new Digital Campaign Manager will simplify & fast track the setup & management of inbound marketing campaigns. Via a simple web interface, agencies & organisations can create & track SMS, Internet & Social Media promotions including marketing, opt-in database creation, competitions, instant win promotions, proof-of-purchase campaigns, surveys, polls and even mobile coupons using barcodes. Clients can choose to accept entries via Standard SMS, Premium SMS, from their own websites, Facebook pages and mobile sites or even through Twitter.

Live demo and more information: http://www.slinteractive.com.au/digital

About SL Interactive’s SMS & MMS Messenger Pro

SL Interactive’s existing outbound messaging solution is the perfect partner to the new Digital Campaign Manager. SMS & MMS Messenger Prois designed for outbound messaging to an existing opt-in marketing database or for internal company communications. It makes the sending of SMS and MMS marketing messages, mobile coupons, alerts, reminders and notifications to multiple recipients as easy as possible. You can even personalise the message, use your company name as the sender and schedule messages to be sent at a later date & time.

Media enquiries, further information & interviews

Emily Freeman

Mobilista

0417 318 393

Product & Sales enquiries

Lauri Lassila

Co-Founder, SL Interactive

(03) 9016 0442