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MEDIA RELEASE

14 May 2012

‘From the experts in anti-ageing comes your new all-in-one anti-ageing make-up solution... Dr. LeWinn’s® Skin Perfect’

Dr.LeWinn’s®, the number one skincare brand in Australia*is excited to launch Skin Perfect – your complete anti-ageing cosmetic range that will leave skin looking flawless while reducing the signs of ageing. This premium range is perfect for time-poor, discerning women who want high quality, multi-tasking makeup solutions that provide long lasting coverage and reduce the appearance of fine lines and wrinkles. The Dr. LeWinn’s® Skin Perfect range consists of a primer, illuminiser, six shades of foundation with SPF 15 plus two shades of concealer and pressed powder.

Skin Perfect uses a combination of three key ingredients to provide the ultimate anti-ageing solution resulting in a super smooth, wrinkle free appearance.

Stem cells from Alpine Rose have been shown to renew and stimulate skin, peptide Matrixyl®Synthe’6™ clinically proven to help enhance skin collagen and Tourmaline, a ‘miracle mineral’ known for its radiance boosting ability, combine and work together for superior anti-ageing skin benefits.

Teresa Hryniewiecka, Product Development Manager for Dr. LeWinn’s®, said: “Research shows that women are looking for products that tick all the boxes. They want to conceal, cover and protect skin against the signs of ageing. Skin Perfect provides an all-in-one solution for women who want an effortless, make up routine.”

Dean Nixon, celebrity makeup artist and Skin Perfect ambassador added: “You can tell that the Skin Perfect products have been made by a skin care company. I have noticed the products have a firming effect as well as provide long lasting coverage that doesn’t dry out the skin- it really is the perfect make up and anti-ageing solution.”

As the passage of time starts to reveal those first fine lines, Dr. LeWinn’s® Skin Perfect is the ultimate anti-ageing cosmetic solution.

Dr.LeWinn’s® Skin Perfect will be available from June at Priceline and from September in all leading pharmacies nationwide. Recommended retail prices range from $19.95 to $39.95. For stockist information call toll free 1800 630 056.

* Number one facial skincare brand in pharmacy, source Aztec Dec 2011             

-ENDS-

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For further information, products or images please contact Stellar* Concepts:

Clementine Julian | clementine@stellar.net.au | 02 9281 8000
Sharonne Lipman | sharonne@stellar.net.au | 02 9151 5910

Dr.LeWinn’s®Skin Perfect Anti-ageing Primer 30mL RRP $29.95
For instant silky and smooth skin; Dr.LeWinn’s Skin Perfect Anti-ageing Primer allows makeup to glide over the skin and prepares the complexion for a long lasting base.  Unlike many silicone-heavy primers, this lightweight, firming formula contains Evermat™ to visibly reduce the appearance of pores and absorb excess oils, without drying out the skin. It leaves the skin clear, glowing and hydrated.

Dr.LeWinn’s®Skin Perfect Anti-ageing Foundation SPF 15 30mL RRP $39.95
For a radiant, youthful glow; Dr.LeWinn’s Skin Perfect Anti-ageing Foundation comes in six shades; Ivory, Cream, Beige, Latte, Tan and Sable. It is ideal for women wanting a long lasting foundation whilst also offering great coverage and sun protection. With a soft powdery finish, the formula helps visibly smooth wrinkles and fine lines, leaving skin looking firmer and more youthful. In addition to Rose stem cells, Matrixyl®Synthe’6™ and Tourmaline, it also contains Hyaluronic Acid which assists in hydrating the skin giving it a beautiful, radiant glow. For optimum results prepare your skin with Dr. LeWinn’s Skin Perfect Anti-ageing Primer and then apply Dr. LeWinn’s Skin Perfect Anti-ageing Foundation.  Made in Italy.

Dr.LeWinn’s®Skin Perfect Anti-ageing Concealer 15mL RRP $19.95

For smoothing and covering; Dr.LeWinn’s Skin Perfect Anti-ageing Concealer is a creamy liquid that comes in two shades, Pink Beige and Honey Beige. It is perfect for camouflaging discolouration, under eye dark circles, dull sallow eyes and puffiness reduction due to its light illuminating finish. The texture allows for easily adjustable coverage from sheer to medium to full coverage and the formula is smooth and light.

Dr.LeWinn’s®Skin Perfect Anti-ageing Illuminiser 20mL RRP $24.95
For a ‘lit from within’ glow; Dr.LeWinn’s Skin Perfect Anti-ageing Illuminiser is a lightweight liquid which instantly gives skin a natural and healthy glow and its crème based formula ensures it easily blends into or onto all the other products in the range. The rose colour is suitable for all skin tones from fair to dark and is perfect for highlighting and brightening the skin no matter what your age. The soft light reflecting particles soften fine lines and add radiance without being glittery.

Dr.LeWinn’s®Skin Perfect Anti-ageing Pressed Powder 7g RRP $39.95

For a flawless complexion; Dr.LeWinn’s Skin Perfect Anti-ageing Pressed Powder is a semi-matte, compact and long wearing creamy powder that comes in two shades, Pink Beige and Honey Beige. Gliding on to skin with a velvety light finish, this is an ideal formula for light to medium coverage without looking powdery or highlighting lines. The powder can be applied onto foundation to finish and set for longer wear or can be applied directly onto primer to achieve a “light makeup look that leaves the skin looking smooth and radiant.”