LittleShoppe Launches Online Designer Sales for Smart, Style-Conscious Parents
Announcement posted by LittleShoppe 24 Jun 2011
MELBOURNE, VIC – June 24, 2011 – Dedicated to providing busy, modern parents with a tool to shop the best of designer children’s boutiques online, LittleShoppe (www.littleshoppe.com.au) today announced the unveiling of it’s new private sale shopping website. LittleShoppe brings access to the hottest designer children’s labels, handpicked clothing and accessories for baby, kids, mums and maternity, as well as stylish baby gear and nursery dcor at sample sale prices.
As Australia’s first private sale site dedicated to new parents, LittleShoppe hosts designer-specific sales events featuring a selection of pieces obtained directly from the designers. Each event lasts approximately 72 hours and roughly three to five new sales are featured each week. Upcoming sales are announced on the LittleShoppe website, and also by e-newsletters sent to members.
“I love shopping for my kids, but rarely have the time,” says Carola Drygas, busy mother of two under five. “LittleShoppe does the legwork for me by bringing a perfect selection from the most fabulous labels directly to me. The fact that everything is offered at such great prices is icing on the cake.”
LittleShoppe’s first 72-hour sales event begins today and features handpicked items from OiOi, an internationally recognized Australian brand that offers a range of sophisticated, stylish, and highly functional baby bags. Loved the world over for their vibrant fabrics, unique designs, and reliability, OiOi is touted as “THE original and essential style accessory” for modern mums and dads. The sale combines leather hobos, zebra totes, and stylish military satchels for dad, all with matching baby accessories hidden inside.
Also today, LittleShoppe is featuring a private sale from Gypsy Kids, a unique Australian label offering an exquisite line of baby clothing inspired by the rich cultures and traditions of the world. Designed for year-round wear by children aged three months to three years, Gypsy Kids pieces are beautifully influenced by everything from Japanese Kimonos and Indian Kaftans to Chinese Cheongsam and traditional British flair.
“We are thrilled to be debuting a new shopping experience that pairs the fun and savings of the online sample sale with the most sought after labels for babies, children and new parents,” says LittleShoppe co-founder Nina Lacy. “For the designers we work with, LittleShoppe offers an exclusive venue for not only moving end of season and excess stock, but also showcasing their brand to our growing audience of parents who are passionate about finding the best for their little ones.”
Sales begin at 10AM EST and last approximately 72 hours. All items can be purchased at 40-70% off retail. Access to LittleShoppe is exclusively for members; join today by visiting www.LittleShoppe.com.au.
Labels and designers interested in being featured on LittleShoppe can contact the team at sourcing@littleshoppe.com.au for more information.
About LittleShoppe
LittleShoppe is Australia’s first private sale shopping website dedicated to new parents. It delivers exclusive access to the most cherished children’s labels at discounts up to 70 percent off retail. Based in Melbourne, Australia, LittleShoppe features new brands regularly, bringing with them a handpicked selection of top quality apparel for kids, babies, maternity and mums, as well as stylish gear, toys and accessories. Only members can access the sales, and membership is currently open and free. To become a member, please visit www.littleshoppe.com.au.