Is the CHEAPEST PRICE the only way to make your retail business successful online?

CHEAP, CHEAP, CHEAP! Are discounted prices the only way for retail businesses to sing online! Can you be different and succeed?

If your retail business is developing or implementing a strategy to sell online the AIMIA Retail Industry Group Event is a must to attend.

“Over the next few years online retailing will grow at double digit rates in Australia - but being successful, will not mean being the “cheapest” for all. To compete and drive incremental profitable revenues and profits many retailers will have to think carefully about how their online presence enhances their brand positioning extends their customer service capabilities. Simply aiming to drive online sales through price discounts has the potential to significantly effect retailer returns across the board as well as directly eroding retailer brand equity.”

To debate how retailers can successfully differentiate themselves and still grow online retail business strategies, we have brought together some of Australia’s leading minds on the subject for a two hour action packed AIMIA Retail Event.

The Event will be introduced and moderated by Robert Wong CEO of CC Media/Catalogue Central and Chairman of AIMIA’s Retail Industry Group.

Industry Speakers will include:
Tim O'Neill, Co-Founder and Joint Managing Director, Reactive
TOPIC: Design to be different
Sean Boiling, Technical Director, Salmat
TOPIC: A world tour of multi-channel retail and best practice ways to be different
Scott Porter, CEO, BlueArc Group
TOPIC: Differentiating your online offering through user experience and user engagement.
Mark Fletcher, Principal Consultant, Shopworks Science
TOPIC: Leveraging path to purchase to position your brand online retail success

Who Should Attend: Retail Management, Retail Marketing General Managers, E-tail managers, E-tail Consultancies and agencies.

AIMIA Retail Industry Group presents the
Online Retail: Differentiating Online Business
Sydney Event: 12 July, 9.30am – 12noon
Melbourne Event: 14 July, 9.30am – 12noon
More details at: www.aimia.com.au