PropertyGuru teams up with Yahoo!
Announcement posted by AllProperty Media Pte Ltd 17 Aug 2011
Under the deal, PropertyGuru will provide property news, market intelligence, expert views, articles and interviews, as well as related content, including upcoming events, real estate directories and mortgage guides on Yahoo!, in order to assist users in all four countries in making their property decisions.
The deal will boost traffic for both groups, as well as raise brand awareness for PropertyGuru in the central real estate markets of the region. In addition, the partnership will enable Yahoo! to monetise allocated ad inventories on PropertyGuru’s network.
“Property-related news, market intelligence, trends, tips and techniques of investment, is a closely-watched topic in each of the four markets. This partnership brings together the core strengths of Yahoo!’s tremendous reach in Southeast Asia and PropertyGuru’s diverse database and online tools,” said Steve Melhuish, Group CEO, PropertyGuru.
“PropertyGuru’s content, combined with Yahoo!’s regional audience and advanced targeting capabilities, will deliver the best experience for online audiences. The partnership also strengthens Yahoo!’s commitment to bring locally relevant editorial content to our users and complements our news offering on Yahoo! News and Yahoo! Finance – the two leading sites in Singapore, with expert articles in the real-estate field,” commented Alan Soon, Managing Editor of Yahoo! Southeast Asia.
About PropertyGuru:
PropertyGuru was founded in 2006 as a self-funded company, with a
vision to make the property search process a breeze for buyers, sellers
and investors. Taking advantage of Asia’s growing affluence for property
and the online boom, it received its first VC investment funding in
2008. Since then, the company has grown rapidly, reaping profits and
positive cashflow in 2009 and tripling its revenue growth in 2010.
PropertyGuru is now Asia’s leading online property portal, with a presence in eight countries, including offices in Singapore, Malaysia, Indonesia, Thailand and partnerships with leading property websites in Australia, Hong Kong, India and Macau. It has over 4 million buyers viewing almost 50 million property pages monthly, with a growing database of 300,000 opted-in buyers and over 14,500 real estate agents.
PropertyGuru provides an integrated media platform that real estate developers and agencies can use to promote their brands and generate sales leads. The entire PropertyGuru community boasts 370,000 residential and commercial properties and clients include almost 1,000 prominent developers from Asia, Europe and the Americas, as well as over 14,500 real estate agents in Asia.
PropertyGuru has also won multiple awards, including the Hitwise “No.1 Website in the Property Industry” award, the Singapore IT Federation (SITF) award for “Best E-Enterprise Company 2010”, the Singapore Venture Capital & Private Equity Association (SVCA) award for “Best Performing VC Backed Company 2010”, Marketing Magazine’s “Top Digital Media of the Year 2010” award, CNBC World's “Best Property Portal Award 2009" and the "Google Zeitgeist Singapore 9th Fastest Rising Search Term 2009" award.
Asia’s Leading Property Portal Group includes:
PropertyGuru.com.sg
is used by over 1.9 million consumers viewing 29 million pages,
generating an estimated 225,000 leads for advertisers - every month. The
site provides real-time access to multimedia-rich content covering
property-related products, services, news, advice, guides, tools and the
largest online property database in Singapore. It works closely with
prominent real estate developers, housing agents and home-related firms
locally and overseas.
CommercialGuru.com.sg was launched in August 2010 and is used by 140,000 business users browsing 1.6 million pages and generating an estimated 50,000 leads for advertisers every month. It is Singapore’s only independent, dedicated commercial and industrial property portal.
LoanGuru.com.sg was launched in January 2010 as an independent online mortgage brokerage, providing real-time access to over 300 mortgage packages from 23 major local and international banks. It processes approximately $60m of home loans per month.
HomeGuru.com.my is the leading Malaysian property portal set up as part of a joint venture between PropertyGuru and Malaysia’s RedBerry Media group in 2010. It has almost 240,000 users viewing over 1 million pages monthly and gives consumers a platform to find properties for purchase, sale, rental or investment and a direct channel to search for and contact agents. Designed with the end-user in mind, it features real-time access to multimedia-rich content, covering property-related products, services, news, advice, guides, tools and a rapidly growing online property database in Malaysia. It works closely with prominent real estate developers, housing agents and home-related firms in Malaysia and overseas.
FullHouse.com.my was established in 2005 for Malaysians to efficiently and conveniently search for properties on the Internet. It has grown in popularity, attracting almost 200,000 visitors viewing more than 1.2 million pages every month, to become one of Malaysia’s top property portals. With hundreds of housing projects and more than 80,000 property listings to date, Fullhouse.com.my is the preferred online marketing channel for major real estate players. It constantly explores ways to serve customers through innovative and effective strategies. The company’s objective is to enhance the experience of finding a new home and lead the industry into a new era of real estate marketing.
Rumah.com was founded in 2007 and is Indonesia's top property website, with over 600,000 visitors viewing 8 million pages every month. The website lists over 120,000 properties for sale and rent in Indonesia and has a database of 11,000 opted-in members. Rumah.com is an online media campaign that provides the ideal search experience for all types of property: residential, commercial and industrial. It allows sellers and renters to place on its site property advertisements which can be easily viewed by prospective buyers, who can search for property based on location and / or price.
DDProperty.com was established in 2005 to help Thai consumers find their desired properties for sale and rent in the fastest and most efficient way. Almost 740,000 visitors use the website every month making it Thailand’s top property search portals. DDProperty.com allows users to search for residential and commercial properties and constantly finds new ways to improve its navigation and search capabilities to allow consumers to find their dream property quickly.
For recent news, please visit http://www.propertyguru.com.sg/customer-service/press-releases.