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GE Cameras to capture all the action of the Toyota One Hit Wonder Down Under

GE Cameras Australia today announced its inaugural sponsorship of the 2011 Toyota One Hit Wonder Down Under.

The Southern Hemisphere’s most watched big-air skiing and snowboarding event returns to Thredbo in September, and GE Cameras will be there to help capture all the heart-pumping, death-defying action.

The brainchild of event director Tim Myers, who has been dubbed by the Sydney Morning Herald as Australia’s answer to Warren Miller and an acclaimed big-air skier himself, One Hit Wonder invites international and local skiers to capture and submit video online of their best ‘one-hit’ big air trick.

Sixteen skiers will then be chosen to go head-to-head in a five-day big-air competition kicking off on September 6, where they will soar off one of the world’s largest jumps and stomp their single best trick in front of the camera. Reigning champ from last year, Winter X Games superstar Bobby Brown (US) will return to Australia again to reclaim his title.

Footage of each rider’s best trick is then uploaded to the web, where the public will vote on which skier gets to take home the $10,000 cash prize. Public voters will also go in the draw to win the ‘Ultimate Winter Package’ including an all expenses trip for two to Japan and a DV1 camcorder to record it all on.

“It’s a totally unique concept which lends itself spectacularly to photo and video content, and we are really excited to be involved,” said Stewart Pickersgill, General Manager – Camera Sales Division, Tasco Sales, the local distributors of GE Cameras.

“GE’s waterproof and shockproof mini camcorder, the DV1, is one of our best sellers and it’s the perfect camera to shoot full HD video with, whether you’re carving turns in the snow or catching waves at the beach.”

A key highlight of the partnership will be GE’s involvement in the One Hit Wonder after party, an event which will include a snowboard rail jam. Footage from this event will be captured by the DV1 and broadcast to the event’s massive online audience.

Proving great skiers feel as at home in the water as they do in the mountains, immediately following the One Hit Wonder big-air competition a number of the event’s high profile international competitors will embark on a surf trip down the Australian east coast, with GE DV1 mini camcorders in hand to document their adventures.

GE Cameras will leverage the event through the company’s new Australian facebook page www.facebook.com/GECamerasAus where fans will be able to view exclusive content and win camera prizes.

GE Cameras also plans to use the event to gain exposure for its upcoming G100 and E1410SW cameras featuring new Aptina™ A-Pix™ CMOSpixel technology. A unique feature of these cameras is their Multi-Exposure mode which can capture up to six consecutive frames and combine each into a single exposure, resulting in a dramatic effect revered by sports and action photographers worldwide.

“Our sponsorship of One Hit Wonder will deliver incredible exposure for GE Cameras – both through print, broadcast and online media as well as through social media where word of mouth is proving so powerful. The event is a natural fit for the brand and we look forward to leveraging the opportunities it presents us to gain even more awareness for GE Cameras and build a fantastic platform for sales as we head towards Christmas”, said Pickersgill.

For further information about Toyota One Hit Wonder Down Under visit www.onehitwonderevent.com. Audition videos will be accepted up until 20 August 2011.

The audition call-out video can be viewed here http://vimeo.com/27109574

GE cameras are distributed in Australia by Tasco. For consumer enquiries phone 02 9938 3244 or visit www.gecameras.com.au

Follow GE Cameras Australia on Facebook and Twitter: www.facebook.com/GECamerasAus and www.twitter.com/GECamerasAus