Coles maintain lead over Woolworths in Customer Satisfaction
Announcement posted by Roy Morgan Research 29 Aug 2011
Supermarket Customer Satisfaction
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Roy Morgan Single Source (Australia): Jan 2006 - June 2011. Sample: Main grocery buyer. In the 6 Months to June’11 n=7,151.*Supermarket Customers refers to those Main Grocery Buyers who nominated that supermarket as the one where they do their main grocery shopping. From July ’09 IGA includes only IGA supermarket customers, whereas it previously included IGA, Festival and IGA Express.
Norman Morris, Industry Communications Director, Roy Morgan Research, says:
“Aldi continue to lead in supermarket customer satisfaction despite a decrease of four percentage points over the last five months. Aldi’s satisfaction remained highest for categories such as Dairy, General Merchandise and Packaged Groceries, compared to the other big three supermarkets. However, satisfaction levels for Dairy and General Merchandise categories have dropped by three and two percentage points respectively.
“IGA and Aldi have been experiencing a decline in the last 6 months, however, IGA have shown a marginal increase in the last month.
“Gradual increases in customer satisfaction at Coles since 2008 have now placed them ahead of Woolworths. Coles holds higher levels of satisfaction than Woolworths for the categories Seafood, Meat, Bread and Packaged Groceries.”
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