EiG Milan’s Favourit – the true Game Changer.

Long gone are the days of the same old cluttered, impersonal offerings of online betting providers. Favourit, which is providing a captivating new experience for its global customer base, media and wagering partners, has hit the ground running and officially changed the game.

“We’ve focused on the three core problems in existing offerings that customers tell us annoy them the most,” Toby Simmons, GM of Agility Interactive said as registrations for the beta release of Favourit take off. “If you want to find out how best to engage new customers, don’t just offer more product, ask them what matters most. It’s simplicity, accessibility and most importantly, fun.”

Simplicity, as Favourit demonstrates, focuses on delivering its customers exactly what they want to see when they want it. Gone are the days of presenting hundreds of esoteric market options to people with no consideration for their preferences. Favourit has radically re-engineered this approach with a unique communications engine bringing Amazon-like personal touches to the betting world.

At the same time, accessibility is enhanced by increasing the usefulness and relevance of mobile access (such as considering the context of the customer’s location) and tightly integrating with the world’s largest social networks to drive greater engagement. Most importantly, Favourit has also brought the fun factor back into betting, or more specifically, is bringing back the enjoyment and social achievement of the golden “I told you so” moment.

Favourit has been designed and commercialised by Agility Interactive, a world leader in media, wagering and gaming based in Australia with operations also in the United Kingdom and Asia. Favourit has kicked off a new offer to the entertainment market that content, media owners and betting providers alike have taken immediate interest in. Agility is travelling to EiG Milan to meet with industry leaders who are keen to understand how they can partner with Favourit to drive a brand new style of customer acquisition and renewed engagement for existing users.

To get exclusive, early access to the beta release of Favourit, registeror follow @favourit_sportfor the latest updates.