MEDIA RELEASE: Exquisite Xperia™ arc S coming to Australia, exclusive to Telstra

2 November 2011, Australia – Sony Ericsson and Telstra today announced the Xperia™ arc S will launch exclusively on Australia’s largest and fastest national mobile network from 15 November.

Super slim, elegant and light, the Xperia™ arc S is not only beautiful but is lightning fast too. The latest addition to the Xperia™ family has more get-up and go than any other Xperia™ mobile. Boasting a 1.4 GHz processor; accessing entertainment, applications and the mobile internet has never been quicker. Web page rendering is 25 per cent faster and camera start up is 25 per cent quicker than its predecessor.

The Xperia™ arc S adds an extra dimension to photos with Sony 3D sweep panorama technology. Owners can capture 3D sweep panoramic images on the Xperia™ arc S and re-create exciting holiday moments with family and friends. Customers can show off this enhanced style of imagery and relive their memories in another dimension by connecting the Xperia™ arc S to a compatible 3D TV. 

The Xperia™ arc S has the best Sony stand-out tech packed into its slim design. Its visually brilliant 4.2” reality display is vivid and crystral clear using Sony’s Mobile BRAVIA Engine. With an incredible 8.1 megapixel camera, owners can shoot sharp scenes even in low-light, crisp photographs in bright sunlight and fast moving HD video using Sony Ericsson’s in-built multimedia technologies. Premium, strong materials and an ergonomic form-factor ensures this beautifully designed eye-catcher will fit perfectly in the customer’s hand and pocket.

John Featherstone, Managing Director, Sony Ericsson Oceania said “The Xperia™ arc S combines the design brilliance of Sony and the best in smartphone entertainment. It’s also faster than any other Xperia smartphone before. Bursting with the Sony technology consumers have come to expect, the Xperia™ arc S combines Sony Ericsson’s award winning design and multimedia technologies with high quality calling on the world’s largest mobile HD Voice network from Telstra.”

Andrew Volard, Director Telstra Mobile said, “A curved, thin profile and a vibrant 4.2 inch screen make Xperia™ arc S one of 2011’s best-looking smartphones. It also features outstanding voice call quality thanks to HD Voice support which delivers crisper, clearer calls when chatting to mates with compatible handsets on the Telstra Mobile Network. Our customers will also be able to enjoy the best of Telstra’s mobile content on the Xperia™ arc S including access to Mobile FOXTEL from Telstra and the TelstraOne app that brings unmetered news, sports and weather feeds direct to the homescreen via customisable widgets.”

Share games, apps and songs directly to Facebook with Facebook inside Xperia™. The best parts of Facebook have been woven into the Xperia™ arc S so you share content and connect with friends faster and easier than ever before - a feature that is unique to the 2011 Xperia™ range.

AVAILABILITY

The Xperia™ arc S will be available from November 15. It can be purchased on Telstra’s Freedom Connect Plans including on the $59Freedom Connect Plan with a mobile repayment option of $10 per month, after using an included MRO Bonus (for eligible customers), for 24 months (min cost is $1,656). This plan includes $550 worth of eligible calls, unlimited text and 1.5GB of data, all to standard Australian numbers (excludes use overseas).

The Xperia™ arc S will also be available to purchase outright for RRP $600.

-          Colour: Gloss Black

ADDITIONAL INFORMATION

-          Download Sony Ericsson Xperia™ arc S images from Picasa

MEDIA INFORMATION – Sony Ericsson

-          Freya Hunter at Encoder PR

-          Phone: +61 2 9928 1587/+61 439 439 870

–        Email: freya.hunter@encoderpr.com.au

MEDIA INFORMATION – Telstra

-          Peter Symons at Telstra

-          Phone: 0407 709 654

- ENDS –

Sony Ericsson Xperia™ arc S specifications:

*According to GSM Association Battery Life Measurement Technique. Battery performance may vary depending on network conditions and configurations, and phone usage

Legal

1) Facts and features may vary depending on local variant. 2) Operational times are affected by network

preferences, type of SIM card, connected accessories and various activities e.g. playing games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.

Sony Ericsson Mobile Communications AB, 2011

The Liquid Identity logo and Xperia are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony is a trademark or registered trademark of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson. Additional information regarding trademarks may be located on our website at: www.sonyericsson.com/cws/common/legal/disclaimer.

Other product and company names mentioned herein may be the trademarks of their respective owners. Any rights not expressly granted herein are reserved. All terms are subject to change without prior notice.

Sony Ericsson Mobile Communications AB, SE-221 88 Lund, Sweden.

Sony Ericsson is a 50/50 joint venture by Sony and Ericsson established in October 2001, with global corporate functions located in London and operations in major markets around the world. Sony Ericsson’s strategy is to become the industry leader in mobile Communication Entertainment, through new styles of interaction across the internet and social media. Sony Ericsson offers exciting consumer experiences through innovative and feature rich phones, accessories, content and applications.  For more information, please see: www.sonyericsson.com/press. 

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