Potemkin, Inc. A New Book That Reinvents The 80/20 Rules We Know

Founder of software company SafeBox, Philippe Joly, has released a new book called "POTEMKIN, Inc. - How Perception Is Everything And What to Do With It In Business", in which he takes the reader on a personal journey behind the scenes of many young Start-Ups.

In this first book, Philippe Joly adapted the legend of the Potemkin villages to modern entrepreneurship toprovide a fascinating insight into the Samson and Goliath battles that many one-man bands and small businesses fight and win every day by inventing their own rules and finding creative ways in order to seize opportunities.

Entrepreneurs always seem hungry for success, don’t they? But what if many were also just hungry, literally, as they struggle in their quest for success?

POTEMKIN, Inc. is a fun, controversial and original book that adapts the 18th century legend of the Potemkin villages to 21st century business and offers every small business owner some serious food for thoughts.

The readers will realise that they can forget what they learned in business school and that the only 80/20 rule that matters is the 20 you show and the 80 you don’t.

The book can be purchased in both paperback edition and eBook from lulu.com and local book stores. It will also become available this Christmas on all major distribution channels, including Amazon, Barnes & Noble, and Baker & Taylor.

POTEMKIN, Inc. is a must-read for anyone embarking on the rollercoaster ride of starting a business, and a wonderful read for even more experienced entrepreneurs.

For more information about the book POTEMKIN, INC., please visit www.potemkininc.com