Lasvit: Differentiating Infrastructure & Property Developments
Announcement posted by marcus evans, summits division 04 Nov 2011
When it comes to catching people’s attention as they enter a room, there are not that many objects that can be placed at the eye level besides lighting sculptures or installations, says Leon Jakimic, Group Managing Director, Lasvit. In today’s marketplace, differentiating a luxury development has become a necessity.
Ahead of the marcus evans marcus evans Brazilian Infrastructure & Property Development Summit 2012,in Sao Paolo Brazil, April 16-17, Asian Infrastructure & Property Development Summit 2012 and Infrastructure & Property Development MEA Summit 2012, Jakimic discusses what role lighting can play in the competitive infrastructure and property developmentmarket.
What does a lighting sculpture add to a space?
Leon Jakimic: We always look at the overall theme of the design. Furniture, flooring and walls can help create the desired atmosphere, but there are not many ways to catch someone’s attention at the eye level, at about 1.70 meters above the floor or higher. Unique lighting sculptures enhance the ambience and help interpret the theme of the place.
If possible, we plan these sculptures into the design, so that they are not so striking. However, some property developers want a focal piece in order to create an artistic emotion or to impress people.
Why is there a need to differentiate a space with such lighting solutions?
Leon Jakimic: This is more than just lighting, glass or design. This is why we do not call our pieces chandeliers anymore, but lighting sculptures or glass installations. Architects and designers like experimenting with light, and glass is a great medium to interpret that in a creative way.
Developers want either the best and most unique, or the cheapest. The middle solution is not so popular anymore.
Hotels can differentiate themselves in two ways: a really unique and classy design, or a great service. Most five star hotels have both, but the top tier hotels are also interested in the overall experience of their guests, and design and architecture is a big part of that.
Traveling is an experience. No-one wants to go to a hotel that looks mundane. More hotels should be focusing on these design aspects and giving the design community the freedom to develop the overall design experience of properties.
What is your outlook on the infrastructure and property development markets, specifically in Brazil, Asia and the Middle East?
Leon Jakimic: We always look at the regions with the most growth potential. We recently conducted a study where we found that the areas to focus on are China, India, Brazil, Russia, the UAE and the Gulf States.
Brazil is becoming very interesting. The number of luxury hotels is very low compared to other parts of the world. I recently read that there are only about 1500 real luxury rooms south of the US. Brazil is definitely a jewel in South America, but there could be a few other interesting countries to consider.
What can infrastructure and property developers learn from your experience?
Leon Jakimic: Some developers build a hotel solely for a good return on investment, using very inferior materials that need to be changed every five years. That is a lot of waste. Not many developers have a long-term view and a focus on quality.
I would also advise developers not to blindly follow stock market fluctuations, as they can be very emotional at times. We recently worked on a project where the client suddenly cut the budget in half because of a drop in the stock market. The industry is sure to rebound in half a year or a year. However, because of an emotional situation this client has now made a decision that will place his hotel amongst all the rest.
Contact: Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits Division
Tel: + 357 22 849 313
Email:press@marcusevanscy.com
For more information please send an email toinfo@marcusevanscy.comor visit the event websites below:
Brazilian Infrastructure & Property Development Summit 2012:
Asian Infrastructure & Property Development Summit 2012:
www.aipdsummit.com/LJPR
Infrastructure & Property Development MEA Summit 2012:
marcus evans group - property/engineering sector portal
Please note that the summit is a closed business event and the number of participants strictly limited.
About Lasvit
Lasvit is a leading designer and manufacturer of bespoke contemporary light fittings and focal glass art installations for the public areas of the world’s best hotels and other prestigious commercial or residential interiors. With the main design and production base in the Czech Republic, and nine wholly owned branch offices including Hong Kong, Shanghai, Los Angeles, and London, Lasvit offers a one-stop package starting from design to installation at site.
Lasvit is proud to work with the best Czech designers such as Jitka Skuhrava or Rony Plesl as well as with the world’s design stars as Fabio Novembre or Nendo.
For further information and for an overview of our completed projects, please visit our website at: www.lasvit.com
About marcus evans Summits
marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-to-one business meetings. For more information, please visit www.marcusevans.com
Follow us on Twitter: www.twitter.com/meSummitsGlobal
Visit our YouTube Channel: www.youtube.com/user/MarcusEvansGroup