Tyreright Chooses livepro® to Support Franchise Growth

Tyreright, the Australian-owned company specialising in tyre sales and fitment have chosen livepro, the knowledge management solution by IMC Communications to support their knowledge management and growth plans.

With 34 Tyreright stores and fast growth expected across every state and territory, Dominic Byrne, Digital Marketing Manager needed a knowledge management system that matched the company’s brand promise of ‘right advice, right service and right choice’.

“If we want to support our stores to strive for operational excellence and superior service, they need to have the right information at hand 24 hours, 7 days a week.”

At first, Tyreright thought they needed to get a knowledge management system custom built and were several months down that path when they considered livepro.

“With several hundred Tyreright franchisees expected to be operating in the near future, I knew our plans for a custom build wasn’t going to be enough.”

“The tyre retail industry is a very competitive and busy environment, our stores and employees need relevant, accurate and timely information. Whether the information is pushed out from head office or requested by staff, we needed a real-time platform to manage and deliver this. Therefore, I cancelled the custom build project and opted for livepro,” said Bryne.

Via livepro, Tyreright employees will access their operations manual, pricing, training, brand guidelines, applications, competitor websites, contacts, promotions, advertising material, documents, forms, media files, legislation and conforming processes.

After only three months of deployment, the livepro analytics are proving that Tyreright staff are accessing livepro continuously throughout the day.

“This access is having a very positive effect on reducing administration time in all head office departments,” said Bryne.

Further information on livepro is available at www.livepro.com.au. livepro is a division of IMC Communications, www.imc.net.au.