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Christmas shopping made easy with Lasoo

Announcement posted by Lasoo 07 Dec 2011

To help shoppers avoid gift-buying headaches this year Lasoo.com.au has made shopping easy with a new feature that lets users create a ‘Christmas gift wish list’ from products from multiple retailers that can be shared with friends and relatives by email and social media, to help everyone find the right gift!

With just 19 days left until Christmas, Lasoo.com.au is also a great place to head before you shop – find what to buy, and where to buy it so you can enjoy your Christmas shopping. The website also has hundreds of Christmas Catalogues from Australia’s leading retailers, giving you great ideas for everyone on your list including work colleagues or people who prefer unusual gifts.

With over  500,000 products listed from Australia’s leading retailers, Lasoo.com.au is Australia’s largest shopping website, and predicts more than two million unique visitors will use the site to help them during the busiest retail period of the year.

“Lasoo has all your Christmas gifts covered, whether you are shopping for your kids, your sister or a Kris Kringle gift, by planning ahead shoppers can reduce the stress that is often involved in choosing gifts for other people”, said Dan Salter, Commercial Director at Lasoo.

Now your relatives and friends can create and email their own ‘Shopping Wish List’, which means no more unwanted presents for those who are hard to buy for. Lists created online are automatically synced to the Lasoo Mobile App to access when on the go.

With one in four Christmas retail-related Google searches being made on a Smartphone device[1], the Lasoo Mobile App is a useful shopping tool enabling users to search across hundreds of catalogues, products and brands at their own convenience.

“The Mobile App is great for those that have limited time to do research as they can browse through catalogues as they catch the train or wait for appointments, and is particular useful when a person is already at the shops and needs to access a saved list”, said Salter.

The Lasoo Mobile App is available for free download from the iTunes store and is also available for Android and Windows 7 devices.



About Lasoo.com.au

Lasoo.com.au is a website that allows consumers to search and browse the latest advertised products and catalogues from leading retailers including K Mart, Big W & Target, to help them find what to buy and where to buy it, before going in store.

Lasoo is a shopping tool that extends the reach and influence of any retail marketing message onto the mobile phone (m.lasoo.com.au), and into iPhone, iPad, Android and Windows7 applications, search engine marketing, social networks, user-generated social shopping and display ad networks.

The Lasoo mobile App has featured in the Top 5 Apps within the Lifestyle section in the iTunes Store, with more than 250,000 Australians now having downloaded the app since it was first launched in September 2009. 

Lasoo is a division of Salmat Ltd (SLM), a top 300 ASX-listed business with over 30 years of experience in distributing retailers' promotional material directly to consumers. Salmat has an long-standing relationships with both retailers and shoppers.

Lasoo is part of a wider range of digital services that Salmat offers designed to allow retailers to harness the advertising power of the internet. This includes Dynamic Catalogue, a fully managed and hosted catalogue solution for retailers websites, making it searchable, browsable, fast loading, discoverable and actionable. Dynamic Catalogue is the leading catalogue viewing technology in Australia.



[1] Google/IPSOS Research, November 2011