Brain Resource appoints CEO for US operations
Announcement posted by Perception Partners 09 Dec 2011
Brain Resource appoints CEO for US operations
9 December 2011
The Board of Brain Resource (ASX: BRC) has approved the appointment of a Chief Executive Officer for its US operations.
Gregory A. Bayer, Ph.D. will head Brain Resource out of the company’s San Francisco Office.
"Greg Bayer has been at the leading edge of implementing Behavioural Change Programs in U.S. Healthcare for 2 decades"said Dr Evian Gordon, Chairman and Chief Executive of Brain Resource.
“We are excited to have someone of his talent and ability to take the helm and, with his depth of experience, grow our U.S. presence”, said Dr Gordon.
Previously, Greg Bayer served as chief executive officer of OptumHealth Behavioural Solution, a subsidiary of United Health Group. He led a team responsible for managing behavioural health, wellness and employee assistance programs that served approximately 43 million members.
Under his leadership, OptumHealth doubled its revenue to $2 billion per annum, entered new markets and achieved a leading market position both domestically and internationally.
Prior to joining OptumHealth, Bayer served as executive vice president for Magellan Health Services and president of the Employer Division. He also held the position of senior vice president of clinical and network operations at Human Affairs International, a division of Aetna.
“I am honoured to join Brain Resource at such an exciting time to witness the emergence of new models of behavioural healthcare and be able to contribute to the innovation and paradigm shifts that increase awareness of brain health and function,” Bayer said.
“Incorporating both the cognitive and behavioural aspects of a person’s health, Brain Resource products combine integrative neuroscience with behavioural health practice, resulting in innovative solutions for stress management, improved wellness programs and enhanced decision support for both clinicians and consumers.”
Bayer earned his B.A. in Psychology and M.S. in Counselling from Miami University in Ohio. He received his Ph.D. in Counselling Psychology from Ball State University in Indiana.
A frequent speaker and author on a variety of employee benefit and behavioural health related topics, Bayer has assisted Fortune 500 companies and health plans in designing and delivering behavioural health programs that are cost effective and integrated with wellness and medical benefits. He is also active in the community, serving as co-chair of Contra Costa Interfaith Housing, an organization dedicated to breaking the cycle of homelessness through permanent, affordable housing and supportive programming.
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About Brain Resource
Brain Resource (OTC: BRRZY, ASX: BRC) translates new findings about the brain into engaging products for consumers, employers and clinicians to improve cognition and brain function. With offices in Sydney and San Francisco, and agents in Europe and Israel, the company is underpinned by an international consortium of scientists and clinicians that bring together all aspects about the brain that are usually assessed independently. For more information, please visit www.brainresource.com.