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State of the Nation 9: Chinese and Italian food still popular among Aussies, but Thai, Indian and Mexican fast becoming new favourites

Announcement posted by Roy Morgan Research 15 Dec 2011

Roy Morgan Research
The traditional ethnic cuisines of Australia’s earlier immigrants – Chinese (73%) and Italian (60%) – remain the most popular international cuisines among Australians; however they are being challenged by new influences such as Thai (52%), Indian (45%) and Mexican (38%).

Further along the menu, almost one in three Australians say they like to eat Japanese (32%) and Greek food (31%).


Cuisines Australians Like to Eat


Source: Roy Morgan Single Source October 2010 - Sep 2011, 12 month moving average, n = 52,119.


When looking at Australians attitudes to food, the Roy Morgan State of the Nation Report shows the following:

•52% of Australians say they wont buy genetically modified food if they can help it

•51% of Australians say they are eating less red meat these days

•50% of Australians say that taste is more important than ingredients

•46% of Australians try to buy additive free food


Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“The Roy Morgan data also shows that the people who belong to higher socio-economic group are more likely go to restaurants and cafs than the other groups. With the constantly changing preference within Australian society in food related activities such as eating out, ordering take away and the types of cuisines preferred, the Australian food industry will need to understand what their customers want in order to ensure demand is met with the right products and services.”


Purchase the Roy Morgan State of the Nation Report 9 provides a thirteen-year perspective on Australian Society based on over half a million interviews conducted between July 1997 and September 2011. Thirteen years ago, Roy Morgan Research, and many others, anticipated that Australians would face an increasingly complex social environment that would change both the level of demand for its products and services, and the climate of support for those products and services. In this Roy Morgan State of the Nation Report, we have measured all of these issues and explored in more detail how they have played out, in terms of Society, Technology, Economy, Politics, and Environment.

Purchase from an extensive range of detailed Roy Morgan profileson Australians’ food related activities, including eating out, getting take away, going to a pub, ordered pizza over the phone, visited a caf, visited a licensed restaurant, visited a BYO restaurant and many more.

Click here to browse thousands of accurate, insightful quantitative Roy Morgan research reports and profiles ready to download now.


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