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Retravision joins The Good Guys in satisfying more of their customers

Announcement posted by Roy Morgan Research 15 Dec 2011

Roy Morgan Research
Retravision, received a marginal gain in satisfaction levels in the September 2011 quarter that has pushed the Electrical store retailer up to parity with The Good Guys.This coincides with a decline in satisfaction at both Dick Smith and Betta Electrical, according to the Roy Morgan Retail Satisfaction Report for September 2011.

The Good Guys and Retravision lead in the Electrical stores category, with 90% of their customers either ‘very’ or ‘fairly satisfied’, and comfortably ahead of Dick Smith and Betta Electrical with 83%.


Satisfaction* with Electrical Stores


Source: Roy Morgan Single Source Oct 2010 - Sep 2011. Total bought from one or more Electrical Store(s) in the last 4 weeks n=4,927. *Satisfaction Rating based on respondents who were “very satisfied” or “satisfied” with each store bought from in the last 4 weeks.


Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“The Good Guys have maintained their customer satisfaction levels, but are now joined at the top position in the electrical stores category by Retravision, after the retailer jumped by two percentage points since the previous quarter’s results.

“A moderate decline in satisfaction for Dick Smith and notable three percentage point drop for Betta Electrical, has created a seven percentage point divide between the top two retailers and the bottom two in the Electrical goods category.”


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