Australians’ Long term new car buying intentions continue to recover, with Ford the major improver

In the shorter term an estimated 629,000 Australians intend to buy a new car in the next 12 months a marginal improvement on the September 2011 figure of 625,000 and 18,000 above the short-term average² of 611,000.


New Car Buying Intention


Source: Roy Morgan Single Source (Australia): April 2002 – October 2011, n=538,788 (average quarterly sample n = 13,690). ¹Long Term Average = Four year new car buying intention, April 2002 – October 2011.²Short Term Average = One year new car buying intention, April 2002 – October 2011.


Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“According to VFACTS, new vehicle sales in October improved by 5.3% on October 2010, with the YTD figure now only 2.8% below parity. It’s good to see that both intention metrics are back up again in October, suggesting that the Automotive Industry looks on track to hit the 1 million sales mark again in 2011.

“At a brand level, Ford has posted its highest long-term intention result all year, with the newly introduced Focus and Ranger showing the greatest model improvements.

“Of the other mainstream brands, Hyundai was also up strongly over the recent term, moving ahead of Mitsubishi, Nissan & Volkswagen with almost 5% of total long term intentions.

“With the Auto Industry needing to sell just over 80,000 vehicles in each of the remaining months to hit 1 million new vehicle sales for 2011, these healthy new car buying intention figures indicate that this looks likely.

“The complete Roy Morgan Automotive Leading Indicators Report delivers detailed coverage of the health of the Australian automotive market.”

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