State of the Nation NZ 3: Cider’s resurrection bucks declining alcohol trend

As of September 2011, around 69% of New Zealanders (18+) had consumed alcohol in the past four weeks, down from 76% in 2001. Wine (48%) was the most popular beverage, followed by Beer (45%), Spirits (32%), RTD (16%) and Cider (8%).


Alcohol Consumption in the Last 4 Weeks


Source: Roy Morgan Single Source, 12 month moving average Jan 01 – Sept 11; Oct 10 – Sept 11 n =12,015.


Pip Elliott, New Zealand Client Service Director, Roy Morgan Research, says:

“Over the past 10 years, alcohol consumption in New Zealand has experienced a gradual decline. Of the various types of alcoholic beverages, Spirits have suffered the sharpest decline with a proportional decrease of almost 20% in consumption over the past 10 years.

“Over the past two years Cider has undergone a resurrection and is now growing in popularity. The proportion of people drinking Cider is fast approaching that of RTDs, and the growth looks set to continue.”

Purchase Roy Morgan’s New Zealand State of the Nation Report 3. This report offers a comprehensive look into the New Zealand population, covering issues such as society, technology, economy, politics and the environment.

Purchase a complete and detailed Roy Morgan Cider Drinker Profile. This profile provides a thorough understanding of Cider Drinkers in terms of their demographics, activities, media usage and attitudes.

Purchasefrom an extensive range ofRoy Morgan’s Alcohol Drinker profiles. These profiles take a close look at drinkers of particular types of alcoholic beverages, including beer, spirits, RTD and wine.

Click here to browse thousands of accurate, insightful quantitative Roy Morgan research reports and profiles ready to download now.


For more details contact:

info@roymorganonlinestore.com