Homepage Roy Morgan Research newsroom
Register as BUSINESS Register as PR AGENCY Register as JOURNALIST

In 2011 Internet overtook TV for Young Adults in New Zealand

Announcement posted by Roy Morgan Research 16 Dec 2011

In 2011, young adults in New Zealand are spending more time using the Internet than any other media - overtaking the time the spent watching TV, according to the Roy Morgan Single Source (July 2011).

As of mid 2011, some 443,000 18-24 year olds today spend on average 2.8 hours per day on the internet. The time this group spent watching TV has decreased from 2.8 hours per day in July 2006 to 2.6 July 2011.

Listening to the Radio has dropped significantly and has the biggest decrease in time spent compared to other media with a decrease 0.6 hours per day from 2006 to 2011. Time spent with newspapers and magazines has shown no change in the same period.

18-24 year olds Time spent with Media


Source: Roy Morgan Single Source (New Zealand) Aug 2005-Jul 2011 Average n=761.


Pip Elliott, Client Services Director, Roy Morgan Research, says:

“The increase in Internet usage amongst 18-24 year olds in New Zealand demonstrates that consumers tend to use the media they are most familiar with. 18-24 year olds are part of the group described as Digital Natives, which means they were born and grew up in an era where ‘Digital’ was the norm.

“With changing technology, computers are no longer the only way to access the Internet. There are now more devices available in the market than before that have Internet or Wi-Fi capability such as mobile phones, tablets, game devices, audio players, notebooks, laptops, and computers.

“Over time, Internet usage is likely to increase amongst these consumers with the changing environment of technology that allows them to do so. Businesses targeting this Digital Native group or 18-24 year olds have to also adapt to this by consistently changing or expanding its information online.

“It will be interesting to see how time spent with the different Media channels of 18-24 year olds is in comparison to other age groups.”

Purchase from our extensive range of Roy Morgan New Zealand media profiles, across print, internet, radio, television, and more. These profiles provide a broad understanding of the target audience, in terms of demographics, attitudes, activities and media usage.

For more details contact:

info@roymorganonlinestore.com