Optimizer International Group, Inc. (3OP.F) brings new meaning to email analytics with its campaign engagement score

With the advent of the social web, email marketing and social media engagement have become more integrated than ever before. However, social engagement in emails is more than just a Facebook link or a twitter icon. How do you know that your customers are engaging with you on those social platforms? Furthermore, how many of us, just don’t bother with emails that lay buried in our inbox after a certain time. Adding videos inside emails is a new trend. But do we have any visibility into whether or not anyone bothered to watch the video and if not, why?

Optimizer HQ CEO, Manas Kumar is calling for marketers to “stop marketing and start engaging.”

But how do you quantify such engagement?

Kumar says, “Maxmail’s Campaign Engagement Score can be one of the most significant tools in the arsenal for the email marketer on the social web”

Cornelis Boertjens, Chief Marketing Officer, introduces the feature by saying, “How your target audience engages with your email has a direct impact on the results achieved. Things like, how long it takes before they open your emails, did they click on your call to action and if so, when? What percentage of your emails are being viewed using a smartphone device; these small things matter. They all add up to whether or not you are in control of your email campaign or if you are just relying on hope.”

Kumar says, “Despite the sophistication that's now available in the world of email marketing, most small businesses still use open and click through rates as the only success factor for an email marketing campaign. Maxmail's Campaign Engagement Score brings more meaning to how customers engage with an email you send out to your database.”

Boertjens says, “The engagement score you take the guess work out of email marketing. It’s a great tool giving you quantifiable measures, much more than just your normal click through numbers and the best part is that you don’t need to do anything special to activate it. All the number crunching happens in the background and once a campaign is sent you simply select multiple campaigns to compare their engagement score.”

The Campaign Engagement Score feature is now officially live on Maxmail, Optimizer HQ’s email marketing, sms marketing, online survey and social media automation tool.

More information about Maxmail's Campaign Engagement Score

Whether sending high volume bulk emails or small business campaigns, Maximal enables effective talking and listening to contacts. Maximal is innovative, in that it has developed a reputation for getting emails through to the inbox where others cannot. With it’s unbeatable pricing model, unlimited emails can be sent every month for one single, monthly price. Maximal has established itself as a leader in email marketing.

Optimizer HQ is a fast paced ‘innovation factory’ with the vision of simplifying technology for small businesses around the world using the internet as a delivery vehicle. On November 30th, 2011 the company began trading on the Deutsche Boerse (Frankfurt Stock Exchange) as a public listed company and is one of only 8 New Zealand based companies trading on this exchange along with some other recognizable brands such as Fletcher Building, Telecom Corporation, Auckland International Airport and New Zealand Oil and Gas.