Optimizer International Group, Inc. announces the launch of its revolutionary SMS marketing product Texta

CEO, Manas Kumar says, “Texta is a prime example of what Optimizer HQ’s ‘innovation factory’ is committed to bringing to the market. Using Texta any mobile marketer can setup and send bulk SMS marketing campaigns to any network in the world at super competitive rates that are simply unheard of, until now. Setting up an account is 100% free, two-way messaging is free and there are no long term contracts; Texta is by far the most innovative and competitive SMS marketing solution on the planet.”

Texta is now taking pre-registrations from New Zealand businesses offering 500 free SMS credits upon signing up. The commercial service is expected to go live on January 10th, 2012 and will offer SMS marketing campaigns for only 4c per message with 100% guaranteed delivery across all major network providers in New Zealand.

As with all Optimizer products, there are a bundle of automation features that come with Texta. Not only is it free to join, you can conduct SMS polls, send reminders and alerts, automate roster updates plus other features that make Texta the most sophisticated SMS marketing automation tool in the market. Texta also comes with a full developer API using which third party developers can add one-way as well as two-way SMS capabilities into their own apps.

Kumar continues, “Application to Person revenue is predicted to reach 70 billion by 2016 and we’ve positioned Texta to play a game changing role in that market. Considering the expansive rollout involved, we are launching Texta in New Zealand as step one, with Australia, India and Canada following soon.”

Texta is positioned to lead the way in small business marketing by providing low cost, high volume SMS marketing solutions. Texta gives any marketer the ability to run personalized and automated SMS marketing campaigns simply and easily. Using ‘event triggers’ Texta uses intelligent marketing automation taking mobile communication to the next stage, whether it’s a response to an opt out, or a follow up debt collection notice. For more information visit Texta.

Optimizer HQ

Optimizer HQ is a fast paced ‘innovation factory’ that serves the purpose of simplifying technology for small businesses around the world using the internet as a delivery vehicle. On November 30th, 2011 the company began trading on the Deutsche Boerse (Frankfurt Stock Exchange) as a public listed company and is one of only 8 New Zealand based companies trading on this exchange along with some other recognizable brands such as Fletcher Building, Telecom Corporation, Auckland International Airport and New Zealand Oil and Gas.