Living Surface assists Heineken
Announcement posted by DAT Media 22 Feb 2012
Heineken club tour relies on Living Surface
Varsity Lakes QLD, 22nd February 2012 - DAT Media’s digital interactive partner, Vertigo Systems, is assisting Heineken with innovative digital interactive solutions.
While Heineken's new modern aluminium STR BOTTLE design looks stylish in any light, the UV reflective coating reveals a surprise under black lights. The same effect fascinates the visitors of Heineken’s Club Tour in a larger-than-life interactive floor projection powered by Living Surface. Thanks to the touchless interactive media technology the bottle changes its appearance with every visitor stepping into the magic projection area.
The Clubs Les Docks in Lausanne and Club Imagine in Zurich served as selected event locations.
See more at http://www.vertigo-systems.com/heineken00.html?&L=1#ul
DAT Media is a company specialising in in-store digital solutions and counts Australia's largest and most high profile retailers as valued clients.
For further information please contact Justin Huntingdon (justin@datmedia.com.au ) on
07 5575 7798 or visit www.datmedia.com.au.