Qantas suffers a decline in Domestic Airline Satisfaction and Virgin’s satisfaction increases after Qantas dispute
Announcement posted by Roy Morgan Research 13 Jan 2012
“Qantas domestic customer satisfaction fell in October and has remained lower in November after grounding all its planes for days and causing major disruptions for 100,000 Australian air travellers – finishing the November quarter at 84% satisfaction. Although Qantas still has a small lead over Virgin Australia the gap is likely to close further in the coming months.
“By contrast the satisfaction rating for Virgin Australia with its quick response in putting on more flights during the Qantas industrial dispute has increased strongly in the past two months. Virgin’s satisfaction rating has now recovered to the same level as it was before the reservation and check-in system failure in late September 2010 that affected approximately 50,000 customers.
“Qantas has a small lead over Virgin in the latest survey, but Virgin looks to be on a positive trajectory, and the challenge will be on for both airlines to understand and therefore, satisfy their customers better.”
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