The Video Network releases free internet TV guide to help brands navigate the internet TV space

Sydney, 23 January 2012 – Leading media and technology company, The Video Network (TVN) has today released a free internet TV guide to assist brands in navigating the rapidly evolving internet TV industry. The guide is designed to offer insights into key trends driving the internet TV ad market and to provide tips and traps for brands new to the internet TV space.

The release of the guide follows the explosion of online video streaming in Australia with Frost & Sullivan estimating growth of 467% in online video by the end of 2016. This shift in Australian viewing habits will require brands to adopt online video advertising and content as part of their overall media buying strategy.

“Despite the massive growth in the internet TV ad market, many marketers are still coming to terms with the opportunities this new medium presents and how best to integrate them into existing media strategies,” said TVN managing director Peter Ostick.

“We believe it’s important for brands to understand why internet TV is a growing force in the advertising world and how they can integrate the medium into campaigns for maximum impact.”

In addition to explaining the factors driving the industry, the guide outlines branded content solutions – the new and emerging segment of the online video market. Tips for success are also provided.

“There are a number of important factors brands need to consider to ensure their internet TV solutions work best for them including taking advantage of real time brand optimisation, and targeting user-initiated, in-stream videos that appear above the fold,” Ostick said.

Brands and agencies can email internettv@thevideonetwork.tv to request a PDF copy of the guide.

About The Video Network: Enabling Internet TV in Australia

TVN enables internet TV by offering superior advertising solutions for brands while providing content owners and producers a means to commercialise their content. TVN offers Australia’s largest premium multiscreen internet TV network reaching 8.56 million viewers. TVN’s technology, The Video Platform, allows publishers to dynamically insert interactive video ads into video content across web, mobile, tablet and IPTV.

For more information or to speak with Joshua Iselin or Peter Ostick contact Kit Bennett on +61 2 8215 7120, +61 423 909 890 or kit.bennett@thevideocompany.tv