Woolworths launches Australia’s first virtual supermarket
Announcement posted by DEC PR 19 Feb 2012
Tjeerd Jegen, Woolworths Director of Supermarkets said: “The walls of Town Hall Station in Sydney have been converted into a virtual supermarket and will feature more than 120 of Woolworths’ most popular products across all product categories, including our famous fresh food.
“Sydney commuters going through Town Hall station will be the first in Australia to experience the cutting edge of supermarket innovation.
“The wall, which looks like a Woolworths supermarket shelf, when coupled with the Woolworths App, demonstrates just how simple mobile shopping is in five easy steps:
Step 1 - download or update the Woolworths App on your iPhone or Android smart phone
Step 2 - scan the product barcodes off the virtual supermarket wall
Step 3 - add them to your shopping list
Step 4 - place and pay for your order
Step 5 - your products are delivered to your kitchen bench
“Following Woolworths’ App mobile shopping update earlier this week, Woolworths is proud to showcase another innovative and convenient concept we are developing to make our customers’ shopping experience easier and tailored to their needs.
“The virtual supermarket wall is just one idea we are working on to make our customers’ lives easier. The virtual supermarket will be at Town Hall for a week and we will take feedback from customers throughout this time. This experience will provide us with important information on how we can develop this concept into the future,” said Mr Jegen.
The Woolworths virtual supermarket is located on the concourse level at Town Hall station, in between the Park St (QVB) and George St exits (Woolworths supermarket).
The Woolworths App is available to iPhone and Android customers and is free to download. Customers can simply search for “Woolworths” in the App store.
Key features available on the Woolworths App for iPhone and Android include:
Mobile shopping: Browse or scan products, order and pay on your mobile.
Shopping lists: Create, edit and save shopping lists that will appear in the aisle order of your preferred store. Also share shopping lists other Woolworths App users.
Product Finder: Search for products by name or category, scan the barcode and add them to your list.
For further information please contact the Woolworths Press Office on (02) 8885 1033.