LASER signs with distributor Synnex in New Zealand

Auckland, New Zealand, February 28, 2012 – LASER Corporation, IT and consumer electronics accessories company, today announced the appointment of leading IT distributor Synnex Technology International to handle its portfolio of products, in addition to Ingram Micro in New Zealand.

LASER, celebrating its 25th anniversary in 2012 and in line with its growth strategy, is introducing new categories as part of its expansion plans and has selected Synnex New Zealand as a distributor to oversee its entire product range. Due to its extensive experience working with LASER in Australia, this latest alliance with Synnex New Zealand is an extension on the existing partnership between vendor and distributor and a step forward to boost its presence in the region.

Tyler Smith, Country Manager of LASER New Zealand, said, “LASER has steadily progressed in New Zealand creating the need for a distributor that can deliver our product range nationally to retailers and resellers. LASER is aligned with the way Synnex conducts its business – we are happy to be able to further our partnership and confident that Synnex will continue to deliver quality service to LASER customers.”

Richard Harri, Country Manager of Synnex New Zealand, said, “Synnex is pleased to be appointed a distributor for LASER in New Zealand and believes the partnership will result in good synergy. LASER is a leading challenger brand providing a value alternative to the premium brands, making them popular with our national retail customers. We look forward to helping LASER meet and maintain demand whilst providing a stable platform for continued growth within the New Zealand market.”

Providing a complete portfolio of computer products, peripherals and components, Synnex New Zealand will focus on driving LASER products through to national retailers and resellers, further expanding its reach in the consumer electronics market.

About LASER Corporation
LASER Corporation is an IT and consumer electronics accessories company established in Australia 25 years ago. A leading challenger brand, LASER products are the value brand of choice and can be found in a range of retail mass merchants and the dealer and IT market. Furthermore and core to its business, LASER offers end-to-end OEM solutions with LASER Private Label. LASER Corporation's head office is based in North Ryde, Australia, with offices in New Zealand, China and Hong Kong. For more information, visit www.laserco.com.au.

About Synnex Technology International
Synnex New Zealand are a wholly owned subsidiary of Synnex Technology International Corporation, the largest distribution company in the Asia Pacific region, second largest in Australia and ranked the third largest worldwide. Synnex endeavours to service all businesses in the IT industry including SME Resellers, System Integrators, Computer Retailers, Original Equipment Manufacturers, Corporate Retailers and VARs. Importantly, Synnex has established strategic partnerships with a large range of leading IT manufacturers. For more information, visit www.synnex.co.nz.