Bachelor of Commerce (Marketing) at Macquarie University first to be accredited by the Australian Marketing Institute

For the first time in its 80-year history the Australian Marketing Institute has awarded degree course accreditation to a university.

Macquarie University’s Faculty of Business and Economics has announced an Australian first with accreditation by the Australian Marketing Institute (AMI) for its Bachelor of Commerce (Marketing).

Professor Mark Gabbott, Executive Dean, Faculty of Business and Economics said “We are very pleased to formalise our relationship with the AMI through their accreditation of our program.”

“This continues our drive to get closer to the profession by building long term and sustainable partnerships. We hope the on-going dialogue with AMI will better help us educate the next generation of marketers.”

The course has now been quality assured by the independent industry body and graduates will be encouraged to become professional members of the Australian Marketing Institute.

Mark Crowe, CEO of the AMI said “We’re delighted that the Faculty of Business and Economics at Macquarie University has gained the distinction of being first to market in what is a major milestone for the marketing profession.”

“For us, and our objective of providing the very best in representation and professional development for more than 7,500 members across the country, it is a significant step in our advancement of marketing as a critical value-adding activity.”

The first to meet the Institute’s stringent eligibility criteria, which includes passing an external review of education quality, Macquarie University also becomes the first to have AMI input to curriculum development.

In order to gain accreditation by AMI, Macquarie University went through the process set out by the Institute including a review of the program and documentation by an accreditation team. This required an assessment of the programs objectives and meeting with academics, administrators and receiving student feedback involved with the degree.

The Bachelor of Commerce (Marketing) offered through Macquarie University’s Faculty of Business and Economics is a flexible degree aimed at students wanting a career in marketing, advertising, media, brand management, market research or account management.

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About the Australian Marketing Institute

The Australian Marketing Institute (AMI) is the peak membership body for professional marketers.    Its key objectives are to provide representation and professional development for marketers and to advance the practice of marketing as a critical value-adding activity. The Institute, as the voice of the marketing profession, has established strong links with business, academia and government. www.ami.org.au

About Macquarie University Faculty of Business & Economics

Macquarie University’s Faculty of Business and Economics offers undergraduate and postgraduate courses in addition to strong academic research in the fields of accounting and finance, actuarial studies, business, economics, marketing and management. www.businessandeconomics.mq.edu.au/