Belaroma tops customer service rankings for second consecutive year

For the second consecutive year, Belaroma has topped the rankings in the annual Caf Pulse Research survey, an industry initiative to better understand caf owners and managers.

“Once again Belaroma has set the benchmark in terms of delivering just what its cafe owners want from a premium brand, and has again shown itself to be one of the standout coffee suppliers in real terms from our second annual Cafe Pulse research,”said David Parnham, Pulse Research.

With outstanding results, Belaroma scored 100 per cent across a range of areas which reinforces it is onto a proven formula.

* Every one of Belaroma’s customers stated to be:

* Extremely satisfied in regards to ‘call cycle’ (calls that involve equipment breakdown, ordering placement, product concerns, or any type of issues that require assistance from the supplier);

*Extremely satisfied in regards to deliveries done at time of day convenient to customers;

- *Extremely satisfied or very satisfied in regards to representative’s delivers on commitments and acts with integrity;

*Belaroma customers are loyal to the brand due to its quality at adequate pricing; and

-- Extremely satisfied or very satisfied overall

“We are delighted with the results which are a testament to the focus the team at Belaroma place on working with our customers to help them deliver outstanding coffee day in and day out,” said Tim Jones, CEO, Belaroma.

The Pulse Research surveys business owners or managers across all states of Australia and has shown that Australian coffee consumption has increased from 0.5kg/year/person in 1940 to 2.4kg/year/person in 2010 – an average of 170 standard coffees per person per year.

Belaroma continues to improve its product and service offering with the recent upgrade of the factory in Manly Vale including insulation of the coffee storage facilities, a cupping and sample roasting area and a tasting room. Belaroma continues to train and develop its staff with fully qualified coffee experts – including those who have undergone the Q Grader certification course.

Another great example of Belaroma’s pursuit for excellence is its recently upgraded training facility and new barista courses. The training room has been completely redesigned and is now equipped with Unic Rumbas and La Marzocca FB70’s to provide its customers with the best environment in which to hone their skills.

“I am absolutely delighted that our customers have once again told us how much they value what we do, and that we are clearly delivering in areas that they want. We work hard to continue to deliver a great service to our customers and also focus on continually improving. It is reassuring that, what we do is best in class and we know that with the improvements we continue to implement we will be able to deliver an even better service to our caf partners,” added Jones.

For further information on Belaroma Coffee Roasting Company please visit www.belaromacoffee.com.au

About Belaroma Coffee Roasting Company

From the state of the art coffee roasting plant based in Sydney's Northern beaches, Belaroma's coffee blends are distributed through Australia, sold wholesale and exported to the USA and Asia.

Belaroma coffee wholesalers believe there is no excuse for drinking a bad cup of coffee. That's the reason they have invested in developing a huge amount of expertise within the company which extends from green bean buying and quality assurance through master roasting, production, packaging to training the cafe staff who make their products.

Getting the perfection out of the best beans requires passion, creativity and commitment. The rewards are worth it!

As well as coffee roasting and supplying a variety of fresh coffee blends to customers, Belaroma coffee wholesalers also provide coffee equipment, training, technical support and regular service to its partners making Belaroma one of Australia's fastest growing coffee roasters & wholesalers.

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