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NRMA launches road safety videos for the deaf

NRMA Motoring & Services and The Deaf Society of NSW, Parramatta will tomorrow launch a new series of road safety videos in Australian Sign Language, Auslan, thanks to NRMA’s Safer Driving School Road Safety Grants program.

The ‘Hands On Road Safety Access’ videos give deaf and hard of hearing drivers throughout NSW instant online access to important road safety information and were produced with the help of a $10,000 NRMA Safer Driving School Road Safety Grant.

NRMA Director Coral Taylor said the videos gave the deaf community wider access to road safety information and helped to overcome the literacy challenges many deaf people face.

"Not many people are aware of the challenges deaf and hearing-impaired drivers face and the NRMA is conscious of the need to address those concerns," Ms Taylor said.

The set of six Auslan videos provide important information about:

Licence restrictions for the deaf and hearing impaired,
Safer driving techniques,
Drink driving,
How deaf people can contact NRMA Roadside Assistance,
Driver fatigue and
Driver distractions, including mobile phones and texting.
Deaf video producer and editor Tony Clews said the web-based Auslan videos were an ideal way to communicate such important road safety information to the deaf community.

"Written text can be a challenge for deaf people who have low literacy levels because they did not receive education that was accessible to them - the NRMA-funded Auslan videos bridge this gap," Mr Clews said.

The ‘Hands On Road Safety Access’ videos can be viewed online at mynrma.com.au/grants or deafsocietynsw.org.au/safe_driving.