Salmat launches next generation SME marketing portal

Salmat today launched the next generation of its highly successful small business letterbox advertising portal - Local Direct Network (LDN) - www.ldn.net.au. The new LDN Portal is a game changer for small businesses that do not have the time or expertise to engage in highly targeted local marketing.

Salmat has significantly upgraded the website after analysing customer interactions and receiving feedback over the past twelve months. It now has a greatly improved user interface, new quoting tools for instant campaign estimates and do-it-yourself design functionality with free flyer templates.

Small businesses can now go to the LDN Portal and leave five minutes later with a full print and distribution package delivered to five thousand local households - selected on a Google map - from as little as $589 or less than 12 cents per item.

Since launching the first generation of the solution in January last year, traffic to the website has increased dramatically with increases of over 300% in the last six-months.

“We have discovered an enormous pool of small businesses looking for tried and tested marketing channels amongst an increasingly complicated and sometimes ineffectual new-media landscape. The feedback we’re receiving is that letterbox advertising is the most effective local marketing channel available to them,” said Tom Mahon, Marketing Manager at Salmat.

“Unlike any other media, small businesses can now select the audience they wish to target on a Google map. With only those households that really matter to the business receiving the communication, they are guaranteed a healthy return on their marketing investment.

“We have also had a number of international eCommerce start-ups utilising the LDN Portal in recent months. They love the fact that they can plot the areas themselves and execute comprehensive marketing campaigns in the suburbs of Australia from their desks in Europe or the US,” said Mahon.

“The enhanced LDN website is one of the most comprehensive local marketing tools available to small business in Australia. As long as the letterbox channel continues to give small businesses a solid and reliable return on their marketing investment, we expect the LDN website to continue to grow,” said Grant Harrod, Chief Executive Officer, Salmat.

CustomerTestimonials:

“LDN’s customer targeting data gave us the ability to identify the most appropriate homes to target to achieve best possible results.” - Shane Hammond, Director, Trueline.

“Our business has become very successful using this form of advertising, with more than 60% of our bookings attributed to our letterbox flyer’s.” - Melinda Carter, Owner, Toothkind.

“The results have been excellent with an immediate response from these areas within a week of the first distribution.” -  Darren Mitchell, Owner, Party Things.

“We have received an extraordinary response from our flyer delivery.” – Jason Keane, Operational Manager, Storage King

"The distribution worked really well for us. We had more attendees than ever before. We will definitely be back for another letterbox drop!" - Lynda Perkins, Secretary/Treasurer, Golden Grove Tennis Club

LDN’s Latest Video:

Click to see a video of the Letterbox Drop Portal in action.

Letterbox Advertising

In September 2011, Roy Morgan Research found that unaddressed mail delivered to a household’s letterbox is read by a staggering 75 per cent of recipients; 65 per cent could recall the content and 54 per cent were influenced in their purchasing decision.

About SMEs

SME Landscape

         Australian SMEs are typically classified as a business with 250 employees or less

         The SME sector accounts for approximately 73% of all actively trading businesses in Australia, around 2 million businesses

         SMEs employ 4 million+ people or 42% of total employed persons in Australia

         They are estimated to have contributed around 46% of Australia's Gross Domestic Product (GDP) in 2006

         When grouped as a single sector, SMEs represent the fastest growing industry in Australia

http://www.abs.gov.au/AUSSTATS/abs@.nsf/Lookup/1350.0Feature+Article3Jan+2010

About LDN

The Local Direct Network (LDN) provides small business with access to one of the most powerful local marketing channel in Australia – letterbox advertising. 

With a suite of marketing solutions specifically tailored to the demands of SMEs, the LDN offer includes creative design, professional printing and targeted letterbox delivery to almost any street in Australia.

Understanding the pressures of owning a small business, the team at LDN make the process of organising a targeting local marketing campaign easy, affordable and rewarding.

LDN now operates a National Service Centre (Free call 1800 010 012) to support the small businesses that might need some more personalised help with their campaigns. It is now taking more than 1,000 calls per month.

LDN is part of the Salmat Group.

About Salmat

Salmat is Australia’s leading marketing and communications company.

With extensive capabilities across online, mobile, voice and mail, Salmat delivers a truly innovative and integrated multichannel communication experience that drives customer acquisition, retention and growth.

For more information about the Salmat Group, please visit www.salmat.com.