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JWT Sydney scoops leading hair care brands

Announcement posted by Access Public Relations 21 Apr 2012

JWT Sydney has further bolstered it high-profile brand client list, landing two of Unilever’s leading hair care products Sunsilk and Toni & Guy.

The agency has been appointed to manage the through-the-line integrated creative for Sunsilk hair care products.

Following a competitive pitch, JWT Sydney was appointed to lead the digital creative for Toni & Guy hair care products ahead of the launch in Australia.

JWT Australasia chief executive officer John Gutteridge said: "We're really excited about working on these terrific brands with the team at Unilever. There's a huge appetite to do some really interesting, category breaking work going forward. It should be a lot of fun."

Unilever marketing manager, hair care George O’Neil said: “I am really excited to be working with JWT Sydney. Hair care is a highly competitive category and I have total confidence that we will be able to produce creatively ground-working work’.”

The appointments are effective immediately.