Announcement posted by Access Public Relations 01 May 2012
May 1, 2012: The first and biggest demand side platform (DSP) in Australia and Asia-Pacific,Brandscreen, has appointed Ryan Pestano to the newly created role of Vice President of Product.
Pestano was most recently the Director, Platform Services - APAC working on the trading desk solutions with The MIG (WPP) in Singapore. He is a dynamic digital marketing and technology executive with a decade of progressive experience in digital media, including five years at Microsoft Advertising in the US.
“Appointing Ryan is a coup for Brandscreen and he will be pivotal to our expansion across Asia,” Tol said.
“Brandscreen is in a major growth phase with 35 staff and growing almost daily, with new offices opening imminently.”
Founded in Sydney by Tol and Seth Yates in 2006, Brandscreen has pioneered the introduction of DSPs globally, and has already established market leadership in South East Asia, India, Japan, China and Korea. Brandscreen has been selected by the majority of the world’s seven largest media agency holding companies as their platform of choice for the Asia-Pacific region.
Brandscreen was one of the world's first true Demand Side Platforms, and is the only DSP to be invented in Asia. Brandscreen was the first DSP to launch in Australia (Nov ‘10), South-East Asia (Jan’11), Japan (Feb’11), China (Oct’11) and in Korea (Jan’12) and today is Asia's market leader with 88 billion monthly bid requests (Jan ‘12) covering all major real-time exchanges in every major Asia-Pacific market. No other DSP covers the whole Asia-Pacific market as deeply or thoroughly.
Brandscreen delivers a fully-integrated, ready-to-use, white-label trading solution for agencies and ad networks. Brandscreen technology allows customers to quickly and cost-effectively create a powerful ‘data driven trading practice’, gaining additional trading margin and significantly improving performance for advertisers. Brandscreen owns its entire technology stack outright, including co-located data centres at all major real-time exchanges, big-data analytics, machine-learning optimisation systems, ad serving integration and BI reporting.
Brandscreen is proud to include the majority of global media holding companies as partners within Asia, with customers including Accuen, VivaKi, Cadreon, Neo@Ogilvy and MediaContacts. Brandscreen has offices in Singapore, Sydney, Tokyo and Shanghai.