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New Australian owned and designed cookware looks as hot as it cooks

Profiline’s professional grade cookware now available for home kitchens

FOR IMMEDIATE RELEASE - Sydney, Australia – 8 May 2012
– The newly released Profiline 3 Ply domestic cookware range has been forged from 20 years’ experience in the heart of Australia’s most punishing commercial kitchens.  Australian owned and designed Profiline has now created professional grade cookware especially for Australian homes, boasting extraordinary attention to detail in both design and functionality.

Ian Curley, Executive Chef of Melbourne’s The European restaurant, is a devoted fan of Profiline cookware. “I love working with these pans, they are excellent, hardworking and built to last.”

The new Profiline 3 Ply range perfectly suits the demanding and diverse Australian lifestyle and cuisine. It includes frypans, saucepans, saut pans, milk pans, a wok, roasting pan and griddle pan, as well as oven mitts and an extensive range of thermometers. The stunning external mirror finish is suitable for all stovetops, including induction. “The new range has something for every creation, every occasion, every day,” says Anna Barnes, Brand Manager for Profiline at Peter McInnes Pty Ltd.

Built to last, Profiline cookware has a three-layer professional grade stainless steel construction and a 2.0mm aluminium core to maximise heat retention and distribution.  This allows for exceptional cooking results in the shortest possible time – great for the environment and home budgets. 

The non-stick range has a three coat reinforced DuPont Teflon Platinum Plus coating that sets a new standard in scratch resistance technology and long-lasting performance: 50 per cent more scratch resistant than other Teflon coatings.  Easy to clean and metal utensil safe, this non-stick coating is also completely free from PFOA.

Attention to detail in design and functionality

Attention to detail was paramount in designing the new Profiline 3 Ply products.  Guys will love the ergonomic ‘man-sized’ handles. The stunning external mirror finish means it also looks good from the stovetop to the table.

The long-handles of the frypans, saucepans, saut pans and wok have been designed with a groove to place your cooking utensil during cooking, and are sealed at the base so they remain cooler for comfort.  Each product also has a rolled rim for easy pouring, and no mess.

Signature Profiline 3 Ply pieces

Signature pieces of the extensive new Profiline 3 Ply range include:

       Roasting Dish with lid, featuring large handles. RRP$279.95

       Large Pasta insert for 24cm stockpot. RRP $118.95

       1.15L Milk Pan with lip for gravies and sauces. RRP$69.95

       Small 10cm Saucepan for taking side dishes from stovetop to table. RRP$44.95

       Large non-stick Griddle Pan which fits over two burners. RRP $199.95

For the full range, see the separately provided product price list or contact Filtered Media (details below).


Profiline 3 Ply Features:

      Professional grade 3.0mm gauge cookware which delivers superior heat distribution throughout the base and walls of the pans. 2.0mm aluminium core with stainless steel exterior.

      Stunning exterior mirror finish with easy care interior satin polish.

      Ergonomic handles designed for easy cleaning and riveted for strength. Long handle products feature a groove to place cooking utensils. Stays cool during cooking.

      Suitable for all cooking surfaces including induction.

      Dishwasher safe (although for best results hand washing is recommended).

      Lifetime warranty for domestic use.

Profiline Non-Stick Features:

      DuPont’s Platinum Plus non-stick surface

      Maximum life to look new longer and last longer

      Patented scratch resistance technology

      Easy cook and clean

      Metal utensil safe


The Profiline range is immediately available from all good cookware retailers across Australia.

For local stockists call 1800 990 990 or visit  www.profiline.com.au  (website coming soon).


High resolution lifestyle images are available on request. Profiline product is available for media test and review.

Please contact Sarah, Lisa or Heather at Filtered Media on (02) 8355 3130 or via pr@filteredmedia.com.au