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iSIGN Media and DAT Media Announce the Signing of a Letter of Intent For Licensing in Australia and Surrounding Markets

Patented unique mobile proximity marketing solution headed for Australia

iSIGN Media and DAT Media Announce the Signing of a Letter of Intent For Licensing in Australia and Surrounding Markets
Toronto, Ontario – May 22, 2012 - iSIGN Media Solutions Inc. (“iSIGN” or “Company”) (TSX-V: ISD), a leading provider of interactive mobile advertising solutions that serves advertisers, manufacturers, retailers and advertising agencies throughout North America and DAT Media (“DAT”), a privately owned and operated full service supplier of digital media products and services located in Varsity Lakes, Queensland, Australia, are pleased to announce that they have signed a non-binding Letter of Intent (“LOI”).
Under the terms of the LOI, DAT has agreed to an upfront payment of $250,000 US, in exchange for 230 licenses for iSIGN’s Smart Antenna (“SA”)and related Interactive Marketing Solutions (“IMS”) 3.1 software, for a period of three years. In addition, DAT will receive exclusive rights to the territories of Australia, New Zealand and Indonesia. iSIGN will receive $1,095 in licensing fees per unit per year.
To satisfy DAT’s desire for an ownership position in the Company, iSIGN will grant to DAT, 250,000 options, with pricing still to be determined, subject to the approval of the Company’s Board of Directors and the TSX – Venture Exchange.
“We initially met with the DAT Media people at the DSE trade show this past March,” said Alex Romanov, iSIGN’s Chief Executive Officer. “DAT has a very good reputation in Australia and a strong client base. We feel that our software will be an excellent fit with their products and cliental.”
“We were very impressed by what we saw at the DSE show in March and were very encouraged by our testing of their IMS software and Smart Antenna earlier this month,” stated Mr. Andrew Becker, Managing Director of DAT Media. “We believe that this technology has great potential and have had positive feedback from the clients that we discussed the IMS system with.”
“iSIGN’s technology is innovative and provides for the measurement of the delivered messaging to consumers,” added Mr. Becker. “We are excited about launching this technology in our part of the world. We strongly feel that iSIGN’s technology will be both well received and successful. Our expectations are high and we are confident that our expectations will be achieved.”
“We are pleased that DAT expressed a desire for an ownership position in the Company as it indicates their strong belief in iSIGN’s products and future success,” added Mr. Romanov. “This is the second of four licensing agreements that we are currently negotiating.”
About iSIGN Media
iSIGN Media is a North American leader in multiplatform advertising solutions that utilize Bluetooth, Mobile, WiFi and Location-Aware technologies to deliver rich media, permission-based messages to engage consumers more deeply and cost-effectively. The resulting business intelligence and real time metrics, gathered through iSIGN’s patent-pending advertising platform, deliver insights into emerging consumer behaviors that help advertisers measure their efforts and make better business decisions to increase ROI and customer loyalty. Headquartered in Richmond Hill, Ontario, with R&D and customer support operations in Vancouver, BC and Tampa, FL, the Company has also grown to become the largest owner/operator of in-store digital media in Canada with 5,600 digital signs in 1,400 locations. Partners include: AOpen America Inc. and IBM, with solution distribution by BlueStar Inc. iSIGN is publicly traded in Toronto (TSX.V). Additional information can be found at www.isignmedia.com.
About DAT Media
Established in 2003 and located in Queensland Australia, DAT Media is a privately owned and operated full service supplier of digital marketing solutions. As one of Australia’s leading national providers for in store/on premise digital marketing communication and customer engagement solutions, DAT's products & services include: digital signage, in-store radio, kiosks, touchscreen technology, customer queuing systems, interactive gesture control systems, SAAS based CMS (content management systems), media sales, social media integration and creative content production. DAT's clients include Australian government owned retail operations in addition to some of the largest retailers, hospitality and licensed premise operators in Australia. Additional information can be found at www.datmedia.com.au.
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Forward-Looking Statements
This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with iSIGN Media’s business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect iSIGN Media’s current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations. iSIGN Media assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.
2012 iSIGN Media Solutions Inc. All Rights Reserved. All other trademarks and trade names are the property of their respective owners.
Press contact:
DAT Media
Andrew Becker, Managing Director
07 5575 7798
Vanessa Harwell Belinda Rooney
ThinkInk Communications LLP SSPR
305 749 5342, extension 232 609 750 9110
vanessa@thinkinkpr.com brooney@sspr.com
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility or accuracy of this release.