MYOB launches its first 'MYOB Live' ad campaign

Australia’s largest business management software provider, MYOB showcases its smarter cloud solutions for business with the launch of its new campaign ‘MYOB Live’.

The campaign was created by long-time agency Host and is being executed as a series of print, outdoor, online and radio ads. Activity kicks off this week and will extend well beyond the end of the financial year.

In the visual communications, a range of idyllic business owner lifestyle scenarios illustrate the key benefit of MYOB Live cloud solutions – having the freedom to manage your business anywhere, anytime.  This benefit is also brought to life in the radio ads, with a slightly cheekier approach.  The MYOB Live creative campaign highlights the three MYOB Live solutions: LiveAccounts (easy online accounting), MYOB Atlas (a business website builder) and AccountRight Live (an upcoming fully-featured cloud accounting solution). LiveAccounts and Atlas are already helping tens of thousands of businesses get better connected.

MYOB General Manager, Marketing, Caroline Ruddick says, “We live in a global and increasingly digital economy. There’s never been a better time for small business operators to embrace online technologies and become better connected. Cloud solutions are critical to this, and MYOB is keen to raise the awareness of that with MYOB Live.

“The campaign illustrates MYOB’s commitment to making business life easier for business owners.  We want to provide them with the tools to connect with both potential and existing customers, their business partners and their bank.”

Getting businesses online: MYOB Atlas
MYOB has helped 34,000+ Australian businesses build their online presence through the Getting Aussie Business Online initiative in partnership with Google. It provides businesses with the MYOB Atlas website builder and other tools they need to create a well-designed website in 15 minutes at no cost for the first year.

Easy online accounting: MYOB LiveAccounts
Designed for smaller businesses with simple needs, MYOB LiveAccounts delivers easy online accounting for less than $1/day. Like other first generation online accounting systems, LiveAccounts enables businesses to simply access their company data via a web browser. So too can their accountant – enabling both business owner and trusted advisor to work on the same data anywhere, anytime. LiveAccounts offers automatic links to a business’s bank transactions, eliminating tedious data entry and saving time.

Fully featured cloud accounting: MYOB AccountRight Live
AccountRight Live is the next generation of cloud accounting and is accessible via desktop, cloud or both.
It extends Australia’s favourite accounting software to the cloud. It combines the fully-featured, familiar AccountRight experience on the desktop with the convenience and flexibility of the cloud.   It’s easy for hundreds of thousands of AccountRight users to switch on cloud power. No retraining. No need to rekey data. No disruption to business. With AccountRight Live businesses can save data in the cloud or to their PC, whenever they like. It means business goes on even if internet access is off. AccountRight Live is cloud accounting without compromise.

For MYOB product information, research results, business tips, discussions, customer service and more visit http://myob.com.au, http://myob.com.au/blog and www.twitter.com/MYOBteam.

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For further information please contact:

Kristy Sheppard

Manager – Public Relations, MYOB
02 9089 9068 / M: 0407 450 860 / Kristy.Sheppard@myob.com

About MYOB

Established in 1991, MYOB is now Australia’s largest business management software provider. Its 50+ products and services have helped more than one million businesses in Australia and New Zealand. MYOB serves businesses of all ages, types and sizes, delivering solutions that simplify accounting, payroll, client management, websites and much more. With a network of more than 20,000 accountants and other professional partners, it provides the support and tools that help make business life easier. Today, MYOB is extending its solutions online and delivering innovation through cloud computing, enabling clients to make smarter connections with their business partners and customers. Visit www.myob.com.au/smarterconnections.