NEW KITCHENAID BLENDER WHIPS UP ENDLESS POSSIBILITIES

PRESS RELEASE

NEW KITCHENAID BLENDER WHIPS UP ENDLESS POSSIBILITIES

Seven stunning colours and clever design features distinguish the new KitchenAid Artisan Blender

FOR IMMEDIATE RELEASE - Sydney, Australia – 5th June 2012 – The new KitchenAid KSB560 Artisan Blender is now available featuring a shatter-proof BPA free plastic jug and great new colours, as well as retaining the top design qualities of its predecessors.

Wake up to fresh made fruit smoothies, blend organic vegetable soups, smooth purees, creamy dips, baby food and sandwich spreads. Chop vegetables. Gently stir hollandaise sauce for Sunday brunch; or blitz nuts. Impress with homemade salsa verde or rocket pesto. Turn chunks of ice into finely crushed snow for mouth-watering cocktails. You can even make homemade facial creams. The versatility of a KitchenAid Blender is almost endless.

The new KitchenAid KSB560 Artisan Blender is available in seven beautiful KitchenAid colours including Green Apple, Pink and Cobalt Blue, and its smooth rounded design makes it the perfect bench top companion to the iconic KitchenAid Stand Mixer.

It now features a smart one-piece BPA free 1.75L plastic jug with stay-put lid and easy to read built-in measuring cup. The new shatterproof jug is stain and scratch resistant and dishwasher safe.

Built to last, the new KitchenAid KSB560 Artisan Blender has a die-cast metal base* and stainless steel patented blade aligned on four different planes, rotating at an extraordinary 12,000 RPM thanks to its powerful 550 watt motor. The carefully engineered contours of the new jug forces contents to move up, around and down for perfect integration of ingredients.

The KitchenAid KSB560 Artisan Blender base features a smooth Clean Touch™ control pad with no cracks or crevices to trap ingredients. The Intelli-Speed motor control maintains an optimal blending speed based on the thickness of ingredients. The automatic Soft Start technology pulls ingredients into the blade rather than spraying them away from it. It has five speeds as well as pulse and crush ice functions.

“KitchenAid blenders make easy work of every blending task and are so versatile and reliable,” says KitchenAid Home Economist, Jo Richardson. “I just love the simplicity of the buttons on the new KitchenAid KSB560 Artisan Blender, the Soft Start feature and the fabulous speed and efficiency of the blending and crushing. It really is the best blender around!”

The KitchenAid KSB560 Artisan Blender offers a choice of seven colours to add a stylish accent to any kitchen bench - White, Almond Cream, Empire Red, Onyx Back, Cobalt Blue, Green Apple and Pink.

RRP $325 (inc. GST). The KitchenAid range is available in Myer and all quality home ware stores.

Visit www.kitchenaid.com.au

*Injection moulded lower housing on White, Empire Red and Onyx Black

Media enquiries please email pr@filteredmedia.com.au or call Lisa, Heather or Sarah at Filtered Media on (02) 8355 3130 for specific photography needs, or to arrange a review unit or interview. High-resolution images can be downloaded directly by registered media at any time from kitchenaid.pressloft.com.au