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LASER re-appoints Kerry Mancer as NZ country manager

Announcement posted by Dash PR 20 Jun 2012

Sydney, Australia, June 19, 2012– LASER Corporation, an IT and consumer electronics accessories company, today welcomes Kerry Mancer back to the role of country manager for LASER New Zealand.

In this role, Kerry will be responsible for managing and overseeing all aspects of the business in the region. As LASER restructures its business in New Zealand, Kerry will be pivotal in directing its new strategy in the New Zealand market. With an extensive background in sales and business development, Kerry’s focus will differ to Australia’s approach and will focus on driving promotional opportunities around key selling periods.

Chris Lau, managing director of LASER Corporation, said, “We welcome Kerry back to the role as country manager of LASER New Zealand and look forward to the progression of the New Zealand business under his leadership. Kerry’s excellent understanding of the industry combined with his knowledge of the LASER business will strengthen our New Zealand operations and contribute to LASER’s overall growth strategy.”

Kerry Mancer, country manager of LASER New Zealand, said, “I am happy to be back at LASER to lead the company’s strategic direction in New Zealand. My role will be to identify key prospects with a more specialised approach in the New Zealand market, drive promotional strategies and activities particularly during high activity periods. I am eager to take on the challenges ahead and look forward to delivering successful outcomes for LASER New Zealand.”

Kerry is a seasoned professional in the consumer electronics industry having held a number of roles in sales and business development. In addition to his country manager role at LASER New Zealand, Kerry has demonstrated experience working with brands such as Philips, Toshiba, Pioneer, Canon and The PC Company, and has reached great heights in his career launching products and business units, cultivating relationships and delivering maximum service.

About LASER Corporation
LASER Corporation is an IT and consumer electronics accessories company established in Australia 25 years ago. A leading challenger brand, LASER products are the value brand of choice and can be found in a range of retail mass merchants and the dealer and IT market. Furthermore and core to its business, LASER offers end-to-end OEM solutions with LASER Private Label. LASER Corporation's head office is based in North Ryde, Australia, with offices in New Zealand, China and Hong Kong. For more information, visit www.laserco.co.nz.