PLAYHOUSE DIGITAL …NOW WITH EVEN MORE RETAIL!

PLAYHOUSE DIGITAL …NOW WITH EVEN MORERETAIL!

Further enhancing The Playhouse Group’s already formidable capabilities as the

premiere, full service digital agency, three new additions bring a wealth of retail

knowledge and expertise to the team.

The Playhouse Group is proud to announce the addition of three more heavy-hitting

retail specialists: Phil Morgan (ex- Woolworths Limited), Angelene Harris (ex-Canon

and Harvey Norman) and Kieran Gallagher (ex-Sony and graysonline.com).

“The enhanced retail focus of the Playhouse team is testament to the direction we

see e-commerce heading in Australia” Luke Goldsworthy, PHG Managing Director.

The Playhouse Group knows retail. With over a century of combined retail

knowledge, The Playhouse team ensures that their clients choose the right path and

stay on track to accomplish their online goals.

Playhouse helps to develop, refine and build digital strategies by drawing parallels

with their clients’ core business and competencies. Playhouse then guides them

through each phase, ensuring their path into the online marketplace is a familiar one.

In short: Playhouse speaks retail, translates digital.

“The addition of Angelene, Kieran and Phil has graduated our team of retail experts

to the highest level available in Australia. We are in pole position to help our clients

navigate the ever-changing retail environment.” Luke Hilton, PHG Co-owner

In the dynamic world of e-commerce, IT capability can outstrip a retailers’ ability to

maximise the effectiveness of the tools they own, or are about to select.

The Playhouse Group commercialises the e-commerce proposition for its clients and

manages their digital journey in four key areas - Strategy, Design, Mentoring and

Implementation.

“Playhouse is committed to helping retailers understand the digital space for

justifiable commercial reasons, rather than simply adding clutter. Now more than ever

we are able to offer an unparalleled service to our growing client-base. ” Luke

Goldsworthy, PHG Managing Director.

“Playhouse speaks to commercial benefits rather than just added features - our only

agenda is our customer and their engagement with their customers. With Angelene,

Kieran and Phil on board, our customers have an almost unfair advantage” Luke Hilton,

PHG Co-owner

Phil Morgan:

eCommerce and Omni-Channel Retail Consultant

Phil Morgan, brings a unique range of detailed ecommerce experience in Australia - with 10 years of experience across

such diverse aspects as Website design and development, Digital and Email Marketing, Social Media strategy and

development, Fulfilment and Logistics strategy, Search Engine Optimisation, Payment gateways and fraud assessment

and Project Management, there is not an aspect of ecommerce Phil has not covered in extensive detail.

With seven years of retail experience in online with Woolworths Limited, he has driven strategy and provided internal

consultancy to such brands as Woolworths Supermarkets, Masters Home Improvement, Dick Smith, Woolworths Door

Buster Deals and many more, always acting as the go-to person when consulting on new software and developments in

the world of ecommerce.

His focus on cost reduction lead to the first adoption of open-source website platforms for both content and transactional

sites in Woolworths, delivering state of the art results and saving significant project costs.

Angelene Harris:

Business Development Manager

Angelene brings a diverse wealth of retail experience having worked in Distribution /Telecommunications (Brightpoint

,Vodafone), Retail (Harvey Norman, Dick Smith), Agency (TMS) and more recently Canon Australia, where she

managed and drove one of Canon’s biggest retail customers - Harvey Norman.

During her time spent at Harvey Norman in Product & Marketing, Angelene was able to break down existing barriers

between Vendor & Customer and build an innovative & thriving business providing significant market share & revenue

gains for both companies as well as stimulating a selective shopper experience.

Kieran Gallagher:

Agency & Marketing Director

Kieran has a track record of doubling market share through application of a broad range of experience gleaned across

two decades spent in market-leading retail focussed businesses.

His product and brand marketing experience has been honed at Sony Australia and his familiarity with supply and retail

dynamics, sharpened at The Nuance Group (Downtown Duty Free), has been invaluable in developing his consumercentric

philosophy.

Leading the retail strategy behind the evolution of graysonline.com…a transformation from a one dimensional auction

website to a functional, transactional platform, rolling out CE, IT assortments and primarily focussing on driving grays to

a 750,000 case a year wine business, his retail pedigree speaks for itself.

His segmentation based, retail simplification and promotional strategies have been applied across pharmaceutical,

liquor and consumer electronic assortments.