Designer online kid's brand tinyme launches in US.

FOR IMMEDIATE RELEASE

Media Contact:

Ben Liau - Marketing Manager

benliau@tinyme.com.au

(03) 8819 5280

Melbourne, VIC, Australia. July 11th 2012 - Tinyme (formerly known as mooo), the beloved online

destination for personalised kids products, has opened up shop in the USA with the launch of its new

website. The tinyme.com site offers a range of personalised products for kids, featuring name labels,

bags, decor, party products and stationery. With a focus on combining hundreds of design and

colour options, premium quality products and photo realistic web visualisation, tinyme brings a new

level of style, sophistication and choice to a market dominated by tired and uninspiring design.

"Launching in the US is a significant step in our strategy of turning tinyme into a recognised global

brand for personalised children's products" said Ben Hare, Director and COO of tinyme. "Having

launched tinyme in the UK last year as our first offshore venture and seeing the success of that

launch, we feel ready to take on this new challenge. With our design driven product range and

sophisticated ecommerce experience, we saw a huge opportunity to introduce tinyme to the US as a

new brand that combines great design with great value.”

"Our team, including in-house design, web development, marketing and production have been

working tirelessly in preparation for the tinyme.com launch and are extremely excited about what

we've created" commented Hare.

"To say that I'm excited is an understatement" said Mike Wilson, Company Founder and Director of

Web, Product and Marketing. "We're quite obsessed with providing a great customer experience and

with the tinyme US launch we can bring that to a whole new set of customers.”

From starting in a spare bedroom just under six years ago to hundreds of thousands of orders now

sent, tinyme have found that the combination of great design, creating high quality products and

Tinywho? Tinyme

delighting customers has proven a very successful approach. “Tinyme.com is our next step up in

delighting our customers." Wilson added.

In regards to managing the US entity from Australia, Ben Hare said "while production is still

Australian based, we've spent considerable time working on our logistical systems so that delivery

speeds are optimised. For most customers, delivery to the US is actually as fast as to certain parts of

Australia. With the international shipping experience we've had with tinyme.co.uk so far, we've found

that our systems have exceeded expectations."

Nick McLennan, Director - Operational Development, commented "our global brand strategy is

steadily unfolding, starting with the UK launch a year ago, followed by re-branding mooo to tinyme

in May and now launching in the US. It's an exciting new phase for the business."

About tinyme...

Once upon a time 3 young dads (who happen to have 13 kids under 9) combined a whole bunch

of geeky high tech machines, some generous dollops of cuteness, a slightly loopy team of people

and mixed them together with the world wide webby thingy. The result was amazing.... a

comprehensive range of affordable, premium quality, designer personalised products for kids. All

custom made and shipped out in a jiffy.

- tinyme and mooo.com.au are trading names of Jairus Pty Ltd

- tinyme commenced trading in September 2006

- mooo.com.au featured on the BRW Fast Starters 2011 list

- tinyme.com.au was a finalist in the Most Innovative Online Retailer and Best Site Optimisation and

Design categories at the 2012 ORIA awards (Online Retail Industry Awards)

- mooo.com.au was a finalist in the Best Pureplay Online Retailer and Best Use of Technology

categories at the 2011 ORIA awards

- mooo.com.au was a finalist in the Best Customer Experience category at the 2010 ORIA wards

- tinyme.co.uk was launched in the UK in July 2011

- tinyme.com was launched in the US in July 2012

- tinyme.com.au was a finalist in the 2012 Telstra People's Choice Business Awards

- Jairus Pty Ltd (trading as tinyme) is owned and managed by 3 Directors: Mike Wilson, Nick

McLennan and Ben Hare

Tinyme is one of Australia's leading online children's brands. We are a pure-play online retailer,

backed by a responsive made-to-order manufacturing capability.

With a focus on "mass customisation”, our offering is in personalised children’s products including:

• Personalised bags • Name labels • Personalised garments

• Wooden name puzzles • Personalised books • Invitations, cards & party supplies

• Diaries & calendars • Wall stickers • Canvas & framed artwork

Tinyme have their own digital based production facility in Victoria Australia, backed by in-house

design, marketing, web and product development departments.