Pizza Hut's sticky new campaign launches nationally
Announcement posted by Access Public Relations 20 Jul 2012
The 15-second TVC was created by M&C Saatchi and will air for five weeks.
Along with the TV campaign, Pizza Hut is launching major Sticky Fingers social media activity and leveraging its partnership with Universal Pictures around the release of the upcoming Bourne Legacy movie.
The activity includes a Facebook competition that, among other prizes, will culminate in a stunt in Sydney’s CBD next month where winners will attempt to secure $10,000 cash, in a truly eye-catching and sticky way.
“Sticky Fingers are absolute favourites of our customers and we’re confident that creating buzz through our TV campaign, some fun and creative social media, as well as our tie-up with the Bourne Legacy movie will make them even more popular,” said Pizza Hut Head Marketing & Food Innovation, Anup Jain.
Click here to see the ad.
Credits
AGENCY
Creative agency: M&C Saatchi
Creative Group Head & Copywriter: Phil Leece
Art Director: Pete Sanna
Agency TV Producers: John Staudinger & Martin Aspinall
Senior Account Manager: Laura Darwen
PRODUCTION
Production company: Photoplay Films
Director: Matt Kamen
Producer: Chris Kamen
DOP: Simon Hammond
Food stylist: Susan Whitter
CLIENT
Client: Pizza Hut
Marketing Director: Anup Jain
Group Marketing Manager: Fatima Syed
Brand Manager: Ken Russell
As the world’s largest pizza restaurant company with more than 13,000 restaurants around the world, Pizza Hut is a subsidiary of Yum! Brands. The company’s 50-year legacy of leadership and innovation has made it the recognised leader in the $37 billion pizza category. Those hungry for more information can go to the official Pizza Hut website www.pizzahut.com.au.