Hill+Knowlton Strategies Health Practice hires Angela Read

Hill+Knowlton Strategies innovative campaign supporting Bayer Australia's women's health brand Canesten was highly commended at last night's NSW Public Relations Institute of Australia Awards.

Managing Director Sue Cook said: "This was a campaign about a topic nobody wanted to discuss in the traditional space - thrush. Women were uncomfortable asking for treatment in pharmacies, and certainly a traditional PR campaign wasn't going to get the messages across about Bayer's new 'self-selection' model for Canesten, allowing women to seek treatment more discreetly.

"The PR concept drove advertising and shelf-displays, allowing a seamless integration with the online campaign H+K developed, engaging with the target audience and sharing relevant information. We are thrilled to have been recognised by our peers in the Australian PR industry."

H+K Strategies has a depth of industry expertise in consumer health, pharmaceuticals, government, travel and tourism, consumer goods, banking and technology. This is supported by specialist services in public affairs, corporate communications, analyst relations, brand and marketing communications, digital and creative.