Readify increase sales and customer satisfaction at Eagle Boys Group

Announcement posted by Readify - Application Development Specialists 26 Sep 2012

“Readify were required to stabilise the existing application and then set about recreating a new system that would fulfil the objectives of the program. They far exceeded my expectations and more than achieved all program goals.”- Paul Briggs, CIO at

The Eagle Boys Group (Eagle boys) is the second largest Pizza franchise in Australia. They have over 350 stores nationally and employ approximately 8,000 team members. Eagle Boys have also started to open stores internationally as a part of their global expansion strategy.

Readify was engaged by Eagle Boys to investigate functional, performance and stability problems with their recently developed e-Commerce solution, which was supposed to give customers the ability to order a pizza online and have it delivered or scheduled for pick-up.

Unfortunately, after an unsuccessful engagement with another vendor, Eagle Boys were left with a poorly developed solution, which was having a major negative impact on their franchise business.

Solution

Readify assessed the situation and devised was a project rescue approach that was broken down into a two part strategy.

First, Readify stabilised the existing e-Commerce solution to minimise the impact on the business.

Secondly, Readify deployed a high performance development team to develop a new e-Commerce solution.

In just 10 weeks, Readify delivered a stable, functioning e-Commerce solution using the latest Microsoft .NET technologies.

“The Readify solution incorporates contemporary mobility device design, geospatial features, customer loyalty components, and user behavioural analytics. All of this is wrapped up into a website that digitally reflects our brand”, says Paul.

Fully adhering to the company’s obligations to privacy and financial security that legislation demands, the solution also caters to the internal stakeholder’s needs for back of house control and reporting through a fully featured CMS and reporting dashboard.

Benefits

“Ultimately, customers vote with their feet and they are flocking toward this sales channel in drove, which is the best confirmation of customer satisfaction.” says Paul.

Increased sales: online orders have doubled and currently represent 25% of sales revenue. It is estimated that with the upcoming launch of the mobile web optimized version of the website, online orders will represent 30% of sales revenue.
Happy Customers: with the Eagle Boys’ customer loyalty program containing hundreds of thousands of hungry engaged customers, they are able to provide offers to them with unprecedented speed and target their specific preferences.

Speed to market: Heavily integrated with internal systems, the solution makes it easy for Eagle Boys to deploy pricing and product changes at the press of a button. This provides incredible flexibility for their marketing division to react to competitors’ offers.

Testimonial

“Readify has a unique business model. They embed themselves into the customer’s environment. In doing so, they live and breathe your brand with you. From this simple premise derives an understanding of your requirements that other development companies cannot achieve. And because they employ only the highest skilled developers, they bring innovation into the requirements as well.

The end result is that you receive what you asked for … and more … but without additional expense”-Paul Briggs, CIO at Eagle Boys Group.

For more information about Readify's Windows 8 Development services, call +61 3 9600 2339 or 1300 666 274 (within Australia) or visit the Web site at http://www.readify.net/

Via: WhaTech